AEO and SEO for Tech Brands in the AI Era: Winning Search in 2025

The search landscape is rapidly evolving. Organizations that have
mastered traditional SEO practices and the emerging opportunity of
answer engine optimization will position themselves to be ahead of
the game in 2025 and the future.
Let’s see what us, as an edtech company can do to bridge the gap
between this information.
AEO and SEO in the Era of AI:
What Tech Brands Can Do to
Win Search in 2025

THE EVOLVING
SEARCH LANDSCAPE
It’s one thing to say bye-bye to needing to click through pages of
blue links to find information, it’s a completely different experience
now. The generations of potential digital marketing candidates and
career changers will encounter a wildly different search space and
must understand this fundamental shift to remain relevant in their
discipline. Once upon a time, “search” meant we could find
information at the click of a button. But, we have entered the age of
AI-based answer engines, meaning rather than simply helping us
navigate to individual websites, these advanced systems will provide
very comprehensive answers to our queries. Google’s AI Overviews
are just the tip of the iceberg in the evolution of information
discovery and consumption of the web.

SEO VS. AEO: KNOWING
THE DIFFERENCE
SEO
PRINCIPLES
AEO
PRINCIPLES
SEO is a useful way to rank your
website in search engines by:
Using keywords in a smart way.
Establishing quality backlinks
from reputable websites.
Improving the technical aspects of
a website and
Using outstanding content that
would inspire users to stay on the
page.
Tech companies and marketing
practitioners or students have been
employing these principles for years
to drive traffic to their websites.
AEO uses a variety of principles.
Primarily, it is ensuring your
content is delivered as a direct
answer by AI when it generates
responses. In order to succeed
at AEO, you must:
Structure content as
answers to questions;
Provide accurate and
authoritative fact and
information;
Use logical headings, as well
as conciseness in your
paragraphs;
Use schema markup to
better inform AI.

WHY TECH BRANDS NEED
TO START CHANGING
NOW
We have been seeing this here at Pedestal Techno World. We
have changed our digital marketing lessons, because the stakes
could not be higher:
1. Featured content takes up the spotlight – When the AI
generated answer comes from your content you create
massive amounts of exposure and credibility.
2. People are searching differently – Especially younger
audiences, who expect answers on demand and simply want
the points without visiting 18 different websites.
3. Voice is on the rise further – AI content optimized will tend
to perform better with voice queries, which will typically
have one answer.

Tech Specific Tactics for
2025:
1. Question Content Clusters
Marketing Professionals should focus on developing content that is
primarily centered on the questions in their niche. When we teach, we
focus on:
Finding actual questions people ask about our products
Creating pages to drive clear, direct answers
Group similar questions together to show that you are topical
experts.
2. Improve Content with Structured Data
AI algorithms that index your pages love structured data formats, as it
helps them create meaning:
Creating FAQ schema for question-answer-like content
Utilizing How To schema for your tutorials/guides
Using Product schema for your technology products
Using Organization schema in order to show differing elements of your
brand
We teach hands-on application of these schemas in our digital marketing
workshops at Pedestal Techno World.
3. Leverage E-E-A-T Signals
Experience, Expertise, Authoritativeness and Trustworthiness are all
more important than ever now with the use of AI:
Make team member credentials and experience very clear
Support claims with recent date sources
Link to IV or II authoritative sources from respected industry sites
Provide reverse reviews from customers
Provide extensive case studies that show actual results