
● Thematic Visuals: Aligning the game theme with your brand or subject matter.
● Personalization: Allowing learners to choose avatars or customize their interface.
● Emotional Outcomes: Fun, triumph, curiosity, or even relief—all can enhance learning
when used correctly.
These emotional elements help reduce the cognitive load and create deeper engagement.
Real-World Example: Microlearning for Sales
Enablement
Let’s apply the MDA framework to a sales enablement course on MaxLearn:
● Mechanics: The course uses flashcards, short simulations, a point system, and mini-quizzes
to deliver product knowledge.
● Dynamics: Learners compete in timed challenges against their peers, and unlock new
modules based on quiz performance.
● Aesthetics: A sleek, gamified dashboard with themed characters simulates real-life sales
pitches, evoking excitement and confidence.
The result? Higher completion rates, improved product understanding, and motivated sales reps
ready to perform.
Benefits of the MDA Approach in Corporate Training
● Improved Learner Engagement
Game dynamics create an active learning process where learners are involved, not passive.
● Behavioral Reinforcement
Game rewards drive repeated interactions, helping cement learning in long-term memory.
● Personalized Experiences
Adaptive dynamics ensure learners are challenged at the right level.
● Stronger ROI
Aesthetically pleasing and emotionally driven content leads to better knowledge application
and performance outcomes.
MaxLearn’s Microlearning Game Design Philosophy