
Quatte  y Jowad  of Experimcntal 
Pqchology (r98o) 32, 3-25
ORIENTING  OF ATTENTION-
MTCHAEL I. POSNER
Univerity of Oregon
Bartlett  viewed  thinLing  as a high  level  skiU exhibiting  bauistic  properties  that  he
called  its  "point  of  no  retum",  This  paper  cxploles  one  aspeci  of  cognition
through  thc  usc  of  a eimple  model  tark  in  which  human  subjicts  are  asked  to
commit  attention  to a porition  in viaual  apacc other  than  6xation.'  This  instruction
is orecuted by orienting  r  covcrt (attcntional)  mechanism that seems 
sufficiently
time  locked  to cxtemal  cvcnts tlrat it!  trajcctory  can b€ traced  across the visual  6eld
in  terms  of  momentary  changes in  the  emciency  of  detecting  6timuli.  A  com-
parison of results obtain€d with  alert monkeys, brain  injured  and normal human
subjects  6hows the r€lationship  of this covert  rystem  to saccadiC eye movements  and
to  various  biain  ststems  controlling  petception  and  motion.  In  eccordance with
Bartlett's  insight,  the  possibility  is  erplored  that  sinilar  principles  apply  to
orienting  of attention  toward  8cnsoqlinpltnnd  orienting  to the aerunticstr:ucrur€s
used in  thinkins.
Introduction
Sir Fredcric 
Bartlett wrotc 
a book, 
Thinkbg, during the 
last 
part 
of his life (Bartlett,
r958).  It is not as 
widely known 
as 
his earlier 
work, Remanbning 
(Bartlcit, r93z),
butjt had 
a strong impact 
on me, 
perhaps 
because it was among 
the irst psyct 
ology
books I read.  Bartlett's 
theme 
was 
as simple as it was 
powerful.  Thinking iJa
skill and should be studied 
with the techniques 
that had proved 
successful 
i;  the
study of  other skilled behaviour.  In  particular, I  was struck with  Bartlett's
metaphor 
that thinking like swinging a bat, has a ,,point of no return".  Once
committcd 
in a particular 
direction, 
thought 
is ballistic in that it cannot he altered.
It  nray be hard to understand 
why this idea should haye 
been so exciting to
someone reading the  psychological 
literaturc in  r959.  In  retrospect, 
ihat
captured the imagination 
must have 
becn the idea that a hidden psychological
process 
like the formation of a thought might be rendered 
sufficiently 
concretc 
to
measure. Twenty years 
later, when 
psychologists 
routinely measure the speed of
rotation of visual images (Cooper 
and Shcpard, 
1973) or the time needed 
to scan
the next item of an internally stored 
list (Sternberg, 
1969), 
it is hard to reinstate
the excitcment 
that thc prospect 
of such research 
could 
have engendered 
in at lcast
one 
reader 
of Bartlett's 
book.
During the last few 
years of rcscarch 
on human cognition, 
there 
has grown 
up a
numbcr of similar views irf how the human ncrvoui system is organizcd 
in ihe
performance 
of species-specific 
human behaviour 
such 
as reading(LaBcrgc 
and
t Text  of the Seventh Sir Faederick 
Bsrtlctt Lccturc gil|en at a mecting of the Experimental
Psychology 
Socicty in OdorJ,  5 July t979.
oo33-555x/8o/orooo3 
+ 23 goz.oo/o @ r98o The Experimental 
Psychology 
Society