traditional ads, push ads do not rely on users actively browsing a website or app. Instead, they
ensure continuous engagement by delivering personalized content straight to the user.
Why Push Ads Work for Dating Platforms
●Instant Visibility: Push ads bypass crowded social media feeds and search engines,
directly reaching users.
●High Engagement: With an average click-through rate (CTR) of 10%, push ads
outperform many traditional ad formats.
●Personalization: Dating platforms can target users based on preferences, location, and
past interactions.
●Cost-Effectiveness: Push ads often have lower costs per impression or click compared
to display or search ads.
The Growth of Dating Advertising in India
India's digital revolution has paved the way for exponential growth in online dating. With over
700 million internet users, the demand for innovative advertising methods like dating app ads
and ads for dating sites has surged.
Key Statistics
● The Indian online dating market was valued at $323 million in 2023 and is projected to
grow steadily.
● Over 65% of dating app users in India are aged between 18 and 35, making them ideal
targets for push notifications.
● Regional language support in dating ads has shown a 20% higher engagement rate.
Challenges in Indian Dating Ads
●Cultural Sensitivities: Messages need to align with local values while promoting
inclusivity.
●Ad Fatigue: Repetitive or poorly designed ads can lead to disengagement.
●Technical Limitations: Not all users have high-speed internet or advanced devices.
Benefits of Using Push Ads for Dating Platforms
Enhanced User Engagement
Push ads are designed to capture attention with minimal effort. For dating platforms, this means
users are more likely to take immediate action, such as downloading an app or signing up for a
service.