
 4
According to Gartner, businesses spend 90% 
of their IT budgets keeping the lights on, 
leaving only 10% for digital transformation.   
If the customer chooses not to purchase 
new software or doesn’t want to leap into a 
new licensing model, stand-alone support 
renewal costs can come with steep increases 
– provided the vendor selling the software 
makes support options available, which is not 
always the case.  
In the short term, agreeing to an unnecessary 
software bundle or surrendering perpetual 
licenses might look like the best choice, 
compared to vastly overpaying for the same 
support levels or losing access to support 
altogether. But this same combination of 
factors can sideline long-term technology 
plans by forcing companies to pile on 
purchases, recurring payments, and version 
upgrades they don’t need just to keep using 
the software they rely on.  
In other circumstances, large vendors like 
VMware have simply stopped offering 
support renewals for perpetually licensed, 
on-premises software, telling customers they 
must surrender their perpetual licenses for 
subscription-based alternatives if they wish to 
keep the products supported. 
 4
The software support renewal trap  
(and how to avoid it) 
2 “IT Key Metrics Data 2024: Overview,” Gartner, December 2023. 
To keep customers locked in, 
software vendors like IBM offer 
bundled deals that include lower 
support costs if customers make 
new software purchases at the 
same time. These bundled services 
and products typically come 
with multiyear enterprise license 
agreements (ELAs).