First Time Ever! IIFW (India Intimate Fashion Week) kicks o season 4.0 in a digital edition due to COVID 19 pandemic The upcoming India Intimate Fashion Week (IIFW) grapples with the COVID-19 concerns in its rst-ever virtual show After pioneering India into the world of Intimate Fashion with 3 successful seasons, India Intimate Fashion week (IIFW) launched the 4th season of IIFW as India’s rst VIRTUAL Intimate Fashion Show, this Friday on 23-10-2020. In the face of the coronavirus pandemic and lockdowns, fashion weeks across the world have been forced to recalibrate their existing practices, priorities, and their very role. The entire fashion industry events have been put to the test by the realities of this deadly pandemic. More so than other countries, Indian fashion shows at present cannot risk having live audiences, as we continue to report some of the highest COVID-19 rates in the world. Hence, the decision was taken to conduct The VIRTUAL Intimate Fashion Show that has received global volunteer participation by the models from across the globe. Known for its ground-breaking & unique approach, IIFW has innovatively presented various fashion show concepts with a strong social message and added loads of positivity across all the fraternities in the fashion industry i.e. plus size fashion, queer fashion, tness fashion and mainly triggered body positivity initiatives by its ‘BOO THE TABOO’ campaign. Talking about the challenges faced to launch the Virtual IIFW, Niraj Jawanjal, Founder, IIFW said “In the face of restricted travel, budgets, and other resources; dipping annual sales graphs; and a tedious, unsteady easing back into normal life, fashion weeks have been forced to recalibrate their existing practices, priorities, and their very role. Team IIFW conceptualized a very creative route to build new motivation in the hearts & minds of every member of the fashion industry globally. With everybody living under lockdown and in isolation, Team IIFW wanted to nd a way to connect with the community across the globe, and to create an excitingly happy space celebrating men & women, lingerie, con dence & resilience. IIFW has partnered with Le Desir by SHOTS, Netherland’s famous lingerie brand as o cial lingerie partner for the successful execution of IIFW Virtual Show. Le Desir has showcased it’s one of a kind sensuously beautiful, newest lingerie line in this show. Le Desir is all set to enter India in association with IIFW & Candy Shop India ( IIFW’s Distribution & Channel Partnership arm).This season seems as a pilot and we are happy to get feedback from all stakeholders and continue the development of all these digital initiatives. Welcome to INDIA INTIMATE FASHION WEEK India Intimate Fashion Week (IIFW) is a platform designed to shed a powerful spotlight on all facets of the intimate apparel and personal care industry. Ideated to break the taboo around lingerie and it’s over sensitization, the founder Niraj Jawanjal created the property to be bold, beautiful and unique in its own way. FROM THE DESK OF FOUNDER M R . N I R A J J AW A N J A L Niraj Jawanjal is a known as “ Man of Ideas ” in the social circle. He has ability to convert ideas into businesses and has a proven track record of the same. READ MORE The TOTO Launch Show by IIFW At the launch of TOTO’s rst ever design center in India at Delhi. IIFW in association with TOTO and SOL Brand Solutions presented a high fashion show to showcase TOTO’s Journey of 100 yrs of Innovation. A special token of appreciation and association by the Senior Executive O cer & President of TOTO Asia Paci c, Mr Daijiro Nogata. Such a proud feeling for Team IIFW. The PARFAIT Lingerie ( USA ) Launch Show by IIFW PARFAIT, debuts in India with its Summer Spring Collection with a rst of its kind Plus Size Fashion show is association with IIFW· A rst of its kind lingerie fashion show, saw modern Indian plus size women from different age groups including a 50 year old women, attired in select pieces from Parfait new collection, walking down the ramp Headquartered in Los Angles, United States the company serves women across 20 plus countries through online and o ine stores Worldwide. The global Size inclusive brand offer expansive range of sizes including 30 to 44 band sizes, D to K cup sizes, and M-4XL bottoms · The show was graced by renowned Bollywood actress Ms. Zareen Khan Mumbai, 24th February, 2019 : The global size-inclusive lingerie brand, Parfait debuts in India with the launch of its Summer Spring Collection today with a one of a kind Plus size fashion show in association with India Intimate Fashion Week at JW Marriott Mumbai. A rst of its kind lingerie fashion show, saw modern Indian plus size women from different age groups including a 50 year old women, attired in select pieces from Parfait new collection, walking down the ramp aunting their curves and celebrating body positivity. The show was headlined and graced by renowned Bollywood actress Ms. Zareen Khan who joined other models on the ramp. Committed to producing beautiful lingerie for all body shapes and sizes, Parfait offer an expansive size range of 30-44 band & D to K cup size and M- 4XL bottoms, making the brand a natural t for India’s growing plus-size market. Headquartered in Los Angles, United States the company serves women across 20plus countries through online and o ine stores Worldwide. The Spring-Summer 2019 Collection launched was marked by a range of romantic new styles, recolors, and silhouette expansions evocative of secret gardens, seaside sunsets, and balmy summer evenings. The company’s venture in India is part of its global vision of delighting customers around the world through its products and services. Currently underrepresented even with overwhelming demand, at present more than 60 percent of women in India wear some amount of plus-size clothing. Parfait aims to ll this gap by offering their full-size range up to K cup and 4XL bottom (varying by style), available in silhouettes from bras to sports bras, boyshorts to high waist briefs, babydolls to bustiers. Speaking on the launch CEO and Co-Founder, Ken Zhang, Parfait said “In line with Parfait’s commitment to producing beautiful lingerie for all body shapes the fashion featured a wide spectrum of body types, highlighting Parfait key designs and size offered for Indian plus size women. An Unlined Wire Bra features irty, double-strap detail over the bust, while a Padded Bra. Talking about the new collection and designs Mr. Akhil Srivastava, Managing Director, Parfait : Parfait is hugely popular among press & celebrities globally. Parfait collections have been worn by top actresses & performers around the world including Ashley Graham, So a Vergara, Sharon Stone, Nicki Minaj, to name a few. Sharing her experience on walking down the ramp Ms. Zareen Khan added “Lingerie is not one-size- ts-all, and neither are the women who wear it both on and off the runway. It is great to see Parfait celebrating size inclusivity. Available in varied sizes and colors, Parfait lingerie is beautiful and very comfortable to wear” On association with Parfait India for this one of a kind project, Niraj Jawanjal, Founder & Ideator at IIFW said “We are extremely delighted to be associated with Parfait as their o cial launch partner in India. We are happy that Parfait is coming to India with something very unique for which IIFW has been constantly working on for the last three years. We are looking forward for a great association with Parfait in the near future also and work together to #BooTheTaboo in the society when it comes to talking about Lingerie and Intimate wear.” Parfait’s mission of helping women in India nd their perfect t establishes an opportunity to serve India’s underserved plus-size market and supports Parfait’s vision of delighting customers around the world through its products and services. We can help you with any project T H R O U G H C R E AT I V E I D E A S , I N N O VAT I O N & S H E E R D E T E R M I N AT I O N CONTACT US Copyright 2020 IIFW | All Rights Reserved | Powered by Dnatin
