ca$hvertising ( PDFDrive )

CA$HVERTISING
How to Use
More Than 100 Secrets
of Ad-Agency Psychology
to Make BIG MONEY
Selling Anything to Anyone
DREW ERIC WHITMAN
Franklin Lakes, NJ
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Copyright © 2009 by Drew Eric Whitman
All rights reserved under the Pan-American and International Copy-
right Conventions. This book may not be reproduced, in whole or in
part, in any form or by any means electronic or mechanical, including
photocopying, recording, or by any information storage and retrieval
system now known or hereafter invented, without written permission
from the publisher, The Career Press.
CASHVERTISING
EDITED AND TYPESET BY KARA REYNOLDS
Cover design by The DesignWorks Group
Printed in the U.S.A. by Book-mart Press
To order this title, please call toll-free 1-800-CAREER-1 (NJ and Canada:
201-848-0310) to order using VISA or MasterCard, or for further in-
formation on books from Career Press.
The Career Press, Inc., 3 Tice Road, PO Box 687,
Franklin Lakes, NJ 07417
www.careerpress.com
Library of Congress Cataloging-in-Publication Data
Whitman, Drew Eric.
Cashvertising : how to use more than 100 secrets of ad-agency
psychology to make big money selling anything to anyone / by Drew
Eric Whitman.
p. cm.
Includes index.
ISBN 978-1-60163-032-2
1. Advertising—Psychological aspects. 2. Marketing—Psycho-
logical aspects. I. Title.
HF5822.W47 2009
659.101’9--dc22
2008030819
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Want Better Results From Your Advertising?
Ad expert Drew Eric Whitman says:
“I’ll teach you more about how to create powerfully effective
moneymaking advertising than your competitors will know in their
entire careers—guaranteed!”
Dear Friend:
Did you ever see a magician saw a lady in half? A sword swallower gobble
down a 28-inch blade? A swami walk barefoot over a bed of fiery coals?
These tricks are amazing. Mind-boggling. And seemingly impossible.
But the truth is, if you knew the secrets behind them, you could do
them too.
Creating Effective Advertising Is No Different!
Because, just as do those uncanny magicians, today’s advertising ex-
perts have special tricks of their own. They use consumer psychology, pow-
erful methods that influence people to read their ads, and buy like crazy.
In fact, New York’s biggest ad agencies use these tactics every day. And
it doesn’t matter what their clients sell; these tricks work for every busi-
ness. Plus, they’re 100 percent legal, ethical, and powerful.
Best of all...
(Go to next page)...
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If You’re Ready to Learn the Secrets...
I’m Ready to Teach You!
Invest a few tax-deductible* dollars in this fun, fast, and easy-to-read
book. In these fast-reading pages, I arm you with techniques that can
help make your competition virtually disappear. I teach you how to
turn weak, ineffective ads, brochures, sales letters, flyers, e-mails, and
Websites into psychologically potent money-makers that help boost your
business fast. No special skills are required. And most tricks cost noth-
ing to use. Once you know the secrets, it’s easy!
Meet you inside!
Drew Eric Whitman
P.S. I knew you’d read this P.S. How? Because the P.S. is one of the most
important parts of any sales letter, and it’s often read first, before the
body copy. Always use the P.S. to restate your offer here. Repeat your
contact information, and push your prospect to take action! Now, turn
the page and start reading!
* Consult your tax advisor.
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