Chap.2.THE THREE STRATEGY-MAKING TASKS

1
©2001 by The McGraw-Hill Companies, Inc. All rights reserved.
McGraw-Hill/Irwin Copyright
THE THREE
STRATEGY-MAKING
TASKS
CHAPTER 2
Screen graphics created by:
Jana F. Kuzmicki, PhD, Mississippi University for Women

“Management’s job is not to see the
company as it is….but as it can
become.”
“A strategy is a commitment to
undertake one set of actions
rather than another.” “Quote”
John W. Teets
Sharon M. Oster
©2001 by The McGraw-Hill Companies, Inc. All rights reserved.
McGraw-Hill/Irwin Copyright

3
©2001 by The McGraw-Hill Companies, Inc. All rights reserved.
McGraw-Hill/Irwin Copyright
Chapter Outline
Developing a Strategic Vision / Mission
Establishing Financial and Strategic
Objectives
Crafting a Strategy
Factors Shaping a Company's
Strategy
Linking Strategy With Ethics

4
©2001 by The McGraw-Hill Companies, Inc. All rights reserved.
McGraw-Hill/Irwin Copyright
Developing a Strategic Vision
Entails management efforts to
create a future-oriented roadmap
for a company that spells out
“where we are headed”
Buyer needs we are moving to
satisfy
Buyer groups and markets we
are going to target
Kind of company we are trying
to become
First Direction-Setting Task

5
©2001 by The McGraw-Hill Companies, Inc. All rights reserved.
McGraw-Hill/Irwin Copyright
Strategic Management Principle
Effective strategy-making
begins with a vision of
where the organization
needs to head!