Joseph Horn and Frank Hardart

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PROJECT REPORT
on
A STUDY ON CONSUMER PREFERENCE IN FAST FOOD RESTAURANT
IN USA MARKET
BY
NANDA GOPAL REDDY P
1NH18MBA57
Submitted to
DEPARTMENT OF MANAGEMENT STUDIES
NEW HORIZON COLLEGE OF ENGINEERING,
OUTER RING ROAD, MARATHALLI,
BENGALURU
In partial fulfilment of the requirements for the award of the degree of
MASTER OF BUSINESS ADMINISTRATION
Under the guidance of
Dr. Smita Harwani
Senior Assistant Professor
2018 - 2020

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CERTIFICATE
This is to certify that Nanda Gopal Reddy P bearing USN 1NH18MBA57, is a
bonafide student of Master of Business Administration course of the Institute 2018-
2020, autonomous program, affiliated to Visvesvaraya Technological University,
Belgaum. Project report on “A Study on Consumer Preference in Fast Food
Restaurant in USA Market” is prepared by her under the guidance of Dr. Smita
Harwani, in partial fulfillment of requirements for the award of the degree of Master
of Business Administration of Visvesvaraya Technological University, Belgaum
Karnataka.
Signature of Internal Guide Signature of HOD Principal
Name of the Examiners with affiliation Signature with date
1. External Examiner
2. Internal Examiner

Date: 27th Feb 2020
INTERNSHIP CERTIFICATE OF COMPLETION
This is to certify that Mr. NandaGopal Reddy P has done his internship in InfoVision Social, Bangalore
from Nov 19th 2019 to Feb 14th, 2020.
He has worked on a project titled QSR-2019 Consumer Insights, this project was aimed to analyze
consumer opinions on the QSR industry for USA market, collecting consumer feedbacks from online
forums, understanding the consumer’s unmet needs, feedback, recommendations. As part of the
project, NandaGopal Reddy collected consumer reviews data, by researching & understanding the top
QSR brand reviews online for USA market/ English languages.
During the internship he demonstrated good research skills with a self-motivated attitude to learn new
things. His performance is highly satisfactory and completed the project tasks successfully on time.
We wish him all the best for future endeavors.
For InfoVision Solutions India Pvt Ltd.
Rajesh Rao Kari
Vice President and Business Leader
Dallas | Boston | Tampa | Frisco | Alpharetta | Mountian View | Bridgewater | Bangalore | Pune | Hyderabad
DocuSign Envelope ID: E9ABE314-FB34-40F7-A86A-C1B98E25D784

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DECLARATION
I, Nanda Gopal Reddy P, hereby declare that the project report on “A Study on Consumer Preference in
Fast Food Restaurant in USA Market” with reference to “Infovision social Pvt Ltd” prepared by me under
the guidance of Dr Smita Harwani, faculty of M.B.A Department, New Horizon College of Engineering.
I also declare that this project report is towards the partial fulfilment of the university regulations for the award
of the degree of Master of Business Administration by Visvesvaraya Technological University, Belgaum.
I have undergone an industry project for a period of Nine weeks. I further declare that this report is based on
the original study undertaken by me and has not been submitted for the award of a degree/diploma from any
other University / Institution.
Signature of Student
Place: Bangalore
Date:

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ACKNOWLEDGEMENT
The successful completion of the project would not have been possible without the guidance
and support of many people. I express my sincere gratitude to Nataraja Ganpathy, Senior
Manager, Infovision social Pvt Ltd, Bengaluru, for allowing to do my project at Infovision
social Pvt Ltd.
I thank the staff of Infovision social Pvt Ltd, Bengaluru for their support and guidance and
helping me in completion of the report.
I am thankful to my internal guide Dr Smita Harwani, for her constant support and inspiration
throughout the project and invaluable suggestions, guidance and also for providing valuable
information.
Finally, I express my gratitude towards my parents and family for their continuous support
during the study.
NANDA GOPAL REDDY P
1NH18MBA57