Google, Bing and Yahoo all have good pages on what they look for in a website’s coding and
content. Using a redirect is an alternative to a canonical tag. But you will need to decide if using
redirects will provide the additional functionality that you require for your website.
A redirect URL is a link that sends you to the content you were looking for. This prevents
accidental clicks on the 404 page. If you use a redirect, make sure it’s short and easy to
remember. When an old URL no longer accurately reflects the content on a website,
webmasters may choose to redirect users to the new page. There are two main types of
redirects: 301 and 302.
Are Redirect URLs Good for SEO?
In the search engine optimization world, you will often hear the term “redirect.” This is when a
URL that once pointed to a particular page has been changed to point to a different page. SEO
experts should know about redirect URLs to better understand what their clients are doing and
how they are handling their search engine optimization.
Managing URL Redirects
The best practice is to make sure that all your redirects are managed properly. There are
several tools that you can use to redirect and manage URL redirects.
You can install tools and plugins in your website such as Yoast SEO to help monitor the
redirects. This is important to keep your redirects checked to avoid errors.
Another important form of redirect is HTTP and HTTPS redirects. Google favours secure
websites and therefore make sure that your site is secure by creating 301 redirects for HTTP.
For assistance on SEO and URL redirects, get in touch with experts from Anchor Digital. As
digital marketing experts, they are ready and prepared to help you grow your business.