buisness Proposal for apparel

Bashorun Timilehin
XKWISITE KOUTURE Abule Era, Ijanikin
BUSINESS PROPOSAL

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Abstract
Xkwisite Kouture (XK) is a fashion design house envisioned by fashion designer Timilehen Bashorun This
business Proposal serves as the framework for the development of XK. The plan highlights how the fashion
house intends to debut into the intensively competitive fashion industry and provides insight on the
Designs’ product offering and overall vision and mission. Through the vision of XK aims to grow into a
fashion powerhouse offering high end, quality designs to a niche market at lower prices than the
competition. Each XK creation expresses unique fashion expressions, merged with Nigerian culture and
influenced by people, culture, history and art. XK offers a new look based on simplicity, individuality and
Art. We appreciate The Christ Embassy for taking an interest helping Xkwisite Kouture implement a
program that will strengthen our Brand and help our trainees succeed!

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Table of Contents
Abstract ......................................................................................................................................................... 1
1. Proposal Narrative .................................................................................................................................... 3
1.1 Background ......................................................................................................................................... 3
1.2 Development Requirements ............................................................................................................... 3
1.3 Goals & Objectives .............................................................................................................................. 3
1.4 Statement of Need .............................................................................................................................. 4
1.5 Evaluation ........................................................................................................................................... 4
2. Staff and Organizational Information ....................................................................................................... 5
2.2 Social Media Manager ........................................................................................................................ 5
2.3 Personnel Plan .................................................................................................................................... 5
3. Our product and Services .......................................................................................................................... 6
3.1 Current Goal ........................................................................................................................................ 6
3.2 The Seven Pillars of Xkwisite Kouture Designs ................................................................................... 7
4. Market Analysis ......................................................................................................................................... 8
4.1 Target Market and Positioning ........................................................................................................... 8
4.2 Customer Needs / Customer Wants ................................................................................................... 8
4.3 Market Trends ..................................................................................................................................... 8
4.4 Industry Analysis / Review of Industry Conditions ............................................................................. 8
4.5 Strengths, Weaknesses, Opportunities and Threats ........................................................................... 9
5. Marketing Strategy ................................................................................................................................. 10
5.1 Marketing Summary ......................................................................................................................... 10
5.2 Integrated Marketing Communications: Online Strategy ................................................................. 10
5.3 Online Marketing Strategy ................................................................................................................ 11
6. Pricing and sales ...................................................................................................................................... 11
6.1 Pricing Strategy ................................................................................................................................. 11
6.2 Distribution Patterns/Shipping/Return Policy .................................................................................. 11
6.3 Sales Strategy .................................................................................................................................... 12
6.4 Sales Forecast .................................................................................................................................... 12
6.5 Sales Programs .................................................................................................................................. 12
7. Finance .................................................................................................................................................... 12
7.1 Key financial indicators ..................................................................................................................... 12
7.2 Potential Financial Setbacks .............................................................................................................. 12

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1. Proposal Narrative
1.1 Background
Xkwisite Kouture was founded in trained over 27 Trainees and empowered teenagers in its community,
with passion for the fashion and design. A significant number of this personnel have gone ahead to start
their own brands, a few of them are Old Lob, JennyBest Fashion, Glow Couture, Praise Stitches and Gifted
Hand.
Xkwisite Kouture is known to deliver fashionable to notch Apparel products to its clients at affordable and
competitive prices with a track record of fulfilling each individual client specific fashion needs.
With our current strategic demographic positioning at Abule-Era, Ijanikin, Lagos we have been able to
provide satisfactory and quality services to our consumer base at a competitive delivery time.
1.2 Development Requirements
A Social media manager will be hired to get our social media presence up and running and to ensure the
best search engine optimization. XK will set up the social networking sites and contribute a steady stream
of commentary to our potential customers. The Social media manager must ensure the perfect the look
and functioning of our Online Business profiles. Photos will need to be taken of all our products on live
models.
1.3 Goals & Objectives
The goal XK Training Academy is to enable Young entrepreneurs and students with interest in the
business and fashion industry develop and learn proficient skills to improve their skills to the point
where they can succeed the competitive apparel industry.
The main objectives include:
1. Providing an enabling environment that facilitate skill acquisition and development within a specific
time frame
2. Enabling poor trainees with poor retention facility access for development through the help of
assistive supportive Facilitator.
3. Providing individuals with the necessary skills and business know how that will help them
increase their possibility of success in the business market on their own.

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Timeline for Training
Activities
A
Obtain equipment’s and training materials
B
Training session for Instructors
C
Student Introduction
D
Test Initial comprehension Speed and capacity
E
Begin first Study phase
F
Test Comprehension Improvement
G
Prepare Result Reports
H
Recommendation/Certificate Preparation
1.4 Statement of Need
This proposal seeks for an investment of 300,000 Naira in Capacity building grant. This investment will
be use to acquire the following items listed below.
Price
1. Training Space
150,000 Naira
2. Adjustable Mannequin
for fashion illustration
100,000 Naira
3. overlook machines
35,000 Naira
4. Miscellaneous
15,000 Naira
TOTAL
300,000 Naira
The budget includes funds for Training Space, Adjustable Mannequin for fashion illustration, overlook
machine, Miscellaneous. This will provide for independent and assistive Training workstations. This will
give students the greatest flexibility in using their Machines, tools and other training materials.
1.5 Evaluation
1. Standardized training tests will be conducted at the start of the program and again at
the end of the training to determine increases in skill level and comprehension of the trainees.
2.With the introduction of a proposed online strategy, data will be collected from our online platforms
and the online business repository and analyzed with the help consultants to help better strategize. In
order to be well positioned to fulfill changing customer needs.
3. A 3-point milestones are stated below that will help measure success and progress and encourage
continuous improvement of the XK brand.