• (Customer obsessed) -
".
•
(Ruthlessly pragmatic) –
".
• (Pervasively innovative) -
".
• (Distinctively inspired) -
".
(Brand Relevance Index)
" (relentless relevance)
.
S&P 500
.
.
.
" (LEGO)
.
" (Lush)
.
" (Band-Aid)
.
Pinterest Netflix Spotify.
.
.