Mha/CV/101216
Marie-Hélène ABBO, PhD
Consultant Marketing, Specialist in Asian Markets
Co-founder and Director of Divine Virgins Pvt. Ltd
Telephone: + 33 (0)6.11.72.18.82
Presentation
Academic Background:
2014 Co-Author of Integrated Marketing Communication PENTACOM published by PEARSON Education
India and illustrated with French and Indian companies’ life case studies
2010 Ph.D from University of Delhi (India)
Topic: “Impact of a Co-Branding Strategy between Non-Profit and For-Profit Organizations on
Consumers’ Attitude”
Supervisor: Professor Muneesh Kumar - University of Delhi (India)
Co-supervisor: Professor Christophe Benavent - Paris Ouest University (France)
1999 Pre PhD in Management Sciences Toulouse 1 University (France) with Honor
1979 Post Graduated in Business studies - Group ESC Toulouse Business School (France)
1976 French Baccalaureate in Mathematics (S Section) with Mention
Managerial Experience:
Nov. 2016 Co-founder & Director of Divine Virgins Private Limited
Official Distributor of Olivier Claire India http://www.olivierclaire.fr
2010-2016 MHA Consultant, Founder & Owner
Marketing Consultant, Specialist in Asian Markets
French Chapter of BRIC advisory / India http//www.brigadvisory.com
2004-2016 Group ESC PAU Business School France
2010-2016 Head of International Academic Programs & France India MBA Manager
Topics: Innovation, Leadership, Knowledge Management & ITM
15 French students + 15 Indian students / 6 months in France + 3 months in India
Conception and Coaching of Business Projects for EADS; ACCENTURE; ERNST & YOUNG;
ALTRAN; TOBOC;.BATA; DECATHLON; OFFICE DEPOT; RELIANCE; ACUMEN;
LUMIPLAN;VIDEOCON; LAFARGE; ALLTECH; ALGOTECH; LUNE DE MIEL
http://www.larepubliquedespyrenees.fr/2012/06/28/gan-les-miels-michaud-visent-le-marche-indien,1089081.php
http://www.lenouveleconomiste.fr/lesdossiers/grandes-ecoles-mba-management-durable-12041
http://archives.lesechos.fr/archives/2011/LesEchos/20896-510-ECH.htm
2004-2010 Head of Marketing Department
Team management of permanent and free-lance teachers, creation of educational models,
assessments...
Marketing & Brand Management teaching in French, English and Spanish
Specialist of India and Multicultural Team Management
1998-2004 Marketing Consultant (MHA Consulting)& Marketing Professor Group
Marketing and Communication Audit.- Qualitative Marketing Research- B2C- Health Care
Toulouse Business School: Head of the M2C Master - Marketing Management & Communication-
(English Version); Affiliate Professor at Pau University; EUROMED Marseille (Health Master);
INM Paris –Marketing Institute (Executive MBA
Mha/CV/101216
1991-1997 PIERRE FABRE Laboratories
Worldwide leader in Dermo-cosmetics 2010 Turnover: 1860 Millions of Euros
1995-1997 RENE FURTERER International Brand Manager www.renefurterer.com
Premium Hair Care Brand - 50 references - 45 countries - 1995-1996 turn over: + 30%
Brand Development in France and abroad
Launch of new products and creating of new concept
Team Management (Product Managers, Logistics Assistants ...)
1991-1994 Head of the International Qualitative Research Department www.pierre-fabre.com
Synthesis of Strategic Studies for the PIERRE FABRE Laboratories CEO and Top Management
Internal consultant for Marketing Directors of KLORANE, ELANCYL, GALENIC, AVENE brands...
Cosmetics & pharmaceutical worldwide markets analyst (panels, data consumers ...
Consumer’s and Retailers’ Focus Groups
In-house training / coaching product managers, sales force, subsidiaries ....
Co-production of surveys with International Research Institutes (SOFRES, TMO, SECODIP, NIELSEN…)
1981-1990 CRP CONSULTING GROUP - France
1988-1990 Marketing Communication Consultant
Managing Global Communication process & Coaching decision groups: SANOFI (health),CDT (Tourism), EDF
(Energy), CPAM (health)
1984-1988 Marketing Research Survey Manager
Designing and developing qualitative and quantitative surveys in France & abroad: ALCON (Health),Creation
Delacroix (Fashion), Conseils Généraux Gers, Tarn, Haute- Garonne... (Public Sector).COOB 92 Barcelona
(Sport Event ), EDF (Energy), ESTEL (Dairy), France MAIS (Agriculture), GELIS (Materials,) MAEC (Home
Automation), SNCF (Transport), VOA (Glass)
1981-1984 Strategy and Marketing lecturer
Developing Marketing training courses for executive managers and coaching new businesses to set
up their projects
Passion: Travel - Music – Culture and ….India!
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