Business Model Generation

You’re holding a handbook for visionaries, game changers,
and challengers striving to defy outmoded business models
and design tomorrow’s enterprises. It’s a book for the . . .
written by
Alexander Osterwalder & Yves Pigneur
co-created by
An amazing crowd of 470 practitioners from 45 countries
designed by
Alan Smith, The Movement
Disruptive new business models are
emblematic of our generation.
Yet they remain poorly understood,
even as they transform competitive
landscapes across industries.
Business Model Generation offers
you powerful, simple, tested tools for
understanding, designing, reworking,
and implementing business models.
Business Model Generation is a practical,
inspiring handbook for anyone striving to improve
a business model — or craft a new one.
change the way you think about business models
Business Model Generation will teach you powerful and
practical innovation techniques used today by leading
companies worldwide. You will learn how to systematically
understand, design, and implement a new business
model — or analyze and renovate an old one.
co-created by 470 strategy practitioners
Business Model Generation practices what it preaches.
Coauthored by 470 Business Model Canvas practitioners
from forty-five countries, the book was financed and
produced independently of the traditional publishing
industry. It features a tightly integrated, visual, lie-flat
design that enables immediate hands-on use.
designed for doers
Business Model Generation is for those ready to abandon
outmoded thinking and embrace new, innovative
models of value creation: executives, consultants,
entrepreneurs — and leaders of all organizations.
$34.95 USA/$41.95 CAN
2/C: PANTONE PMS COOL GRAY 11 M + PROCESS BLACK

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Business
Model
Generation
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This book is printed on acid-free paper. o
Copyright © 2010 by Alexander Osterwalder. All rights reserved.
Published by John Wiley & Sons, Inc., Hoboken, New Jersey.
Published simultaneously in Canada.
No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical,
photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without
either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance
Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, [phone], fax [phone], or on the web at www.copyright.com. Requests to
the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030,
[phone], fax [phone], or online at http://www.wiley.com/go/permissions.
Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no
representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied
warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written
sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where
appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to
special, incidental, consequential, or other damages.
For general information on our other products and services or for technical support, please contact our Customer Care Department within the
United States at [phone], outside the United States at [phone] or fax [phone].
Wiley also publishes its books in a variety of electronic formats. Some content that appears in print may not be available in electronic books. For
more information about Wiley products, visit our web site at www.wiley.com.
ISBN: 978-0470-87641-1
Printed in the United States of America
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Written by
Alexander Osterwalder and Yves Pigneur
Design
Alan Smith, The Movement
Editor and Contributing Co-Author
Tim Clark
Production
Patrick van der Pijl
Co-created by an amazing crowd of
470 practitioners from 45 countries
Business
Model
Generation
A Handbook for Visionaries, Game Changers, and Challengers
John Wiley & Sons, Inc.
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