Top 10 Global
Consumer Trends
2019
ALISON ANGUS AND GINA WESTBROOK
Not to be distributed without permission.
© Euromonitor International
1 The Big Picture
7 Age Agnostic
13 Back to Basics for Status
20 Conscious Consumer
25 Digitally Together
32 Everyone’s an Expert
38 Finding my JOMO
45 I Can Look After Myself
51 I Want a Plastic Free World
57 I Want it Now!
62 Loner Living
68 Conclusion
69 Methodology
70 About the Authors
72 Contributing Authors and Team Members
73 How Can Euromonitor International Help?
Contents
© Euromonitor International
Welcome to Euromonitor International’s Top 10
Global Consumer Trends for 2019
Euromonitor reviews emerging fast-moving trends we expect to gain traction in the year ahead, providing
insight into changing consumer values and priorities and exploring how consumer behaviour is shifting
and causing disruption for business globally.
Each of the 10 trends follows the same format:
•Specific characteristics and how the trend manifests
•Environment
•Behaviour / motivation
•How the industry is responding
•View from one of our experts
•Long-term impact
Source: Euromonitor International
The Big Picture
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