15-18 year project background - Donna Lecky

Attitudes towards
antibiotics and
Vaccinations amongst
15-18 year olds
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15-18 years project qualitative results
Session Outline
1. Project Background
2. Educational structure questionnaire results
3. Vaccinations results
4. Antibiotics results
5. Resource Idea Generation
6. Discussion Groups
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15-18 years project qualitative results
Why did we undertake this project?
Antibiotics
2010 Eurobarometer findings:
• 53% believed that antibiotics kill viruses and 47%
believed that they are effective against colds and flu.
• 15 – 24yr olds were the least informed and highest users
of antimicrobials.
Vaccines
• Vaccine-preventable diseases still pose significant
threats in Europe and across the globe.
• 16 – 18yr olds are the parents of the future
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15-18 years project qualitative results
Project Aims
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1.
Determine where to focus the initiative i.e. the
most appropriate educational venue.
2.
Research young adults’ attitudes towards
antibiotic use and vaccination uptake.
3.
Develop an educational resource using the
social marketing framework to facilitate
behaviour change to improve responsible
antibiotic use and increase vaccine uptake
15-18 years project qualitative results
Theoretical Background
The Social
Marketing
Framework aims
to motivate
exchange of
behaviour to
improve health
outcomes.
Place – where to
engage the
audience
Product – the
desired
behaviour
Product
Place
Promotion –
communication of
campaign
messages
Price
Promotion
Figure 1. The Marketing Mix
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15-18 years project qualitative results
Price – the cost of
the behaviour and
barriers to
overcome
Theoretical Background
The Theory of Planned Behaviour
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15-18 years project qualitative results
Collaborative Group
Main Partners
United Kingdom
Saudi Arabia
France
Cyprus
Work Package 1
Belgium
Czech Republic
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15-18 years project qualitative results
Project Outline
Work Package 1: A detailed review of the educational
structure in each country and current information on
antibiotics and vaccines.
Work Package 2: Qualitative investigation into the
knowledge and attitudes of students and educators toward
antibiotics and vaccinations.
Work Package 3: Analysis of the data from Work Package
1 and 2.
Work Package 4: Development and translation of a pilot
educational programme in each partner country.
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15-18 years project qualitative results