EM Strasbourg Business School

TEACHING STAFF
version française
Laurence VIALE
Adjunct Professor
Head of the Master degree in Business Management
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Head of the major in Supply Chain Management
Programme Grande Ecole
PhD candidate
Field : Supply Chain
TEACHING FIELDS
Sales Marketing
E Business
Project Management
Marketing
RESEARCH TOPICS
Supplier development, Working Relation Index, RIO, Innovation and purchasing
EXPERIENCES
Formateur/consultant achat senior à l'international. LV Consulting, 2008
Responsable des achats d'études Marketing Europe MARS Inc, 2003
Responsable des achats Infrastructure France MARS Inc, 2000
Gestion du projet « knowledge Management » - leader global (Europe+USA+Asie), MARS Information services 1999
CHEF DE PROJETS Européen Lotus Notes. ISI Mars Inc. 1996
GESTION DE PROJETS en Micro-informatique. Banque CIAL. 1992
Papers presented at academic association conferences
"From early supplier involvement toward early purchasing involvement: Story of a radical co-innovation in the energy
industry 31th Annual IMP Conference Kolding, Denmark (International Marketing and Purchasing)", 31th Annual IMP
Conference, 2015 (with Dorsaf Zouari, Karine Samuel)
Other conferences/Other presentations
"Mutualisation des achats : revue à 360° ", Conférence PHARE , 2014,
"38ème Conférence PHARE - "La performance achat : les défis"", La performance achat : les défis, March 2012,
"30 ème Conférence phare Gestion et anticipation des risques : Quels enjeux pour les services Achats et SCM de
demain? ", Gestion et anticipation des risques : Quels enjeux pour les services Achats et SCM de demain? , March
2011,
Working papers
When reciprocity between suppliers and buyers conduct to radical co-innovation IPSERA march 2015 , HuManis,
CERAG, mars 2015 (with D. Zouari, K. Samuel)
Organization of scientific meetings
Create value out of the firm frontiers, Mulhouse, July 2013
Purchasing and Innovation, Paris, June 2013
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