BBA INSEEC - ECE Bordeaux

BBA INSEEC - ECE Bordeaux
EXCHANGE PROGRAMS
FALL 2016 / 2017
INTERNATIONAL MARKETING PROGRAM (FULL ENGLISH)
BUSINESS MANAGEMENT PROGRAM 3A-1/2 (FR-EN)
SPRING 2016 / 2017
INTERNATIONAL BUSINESS PROGRAM (FULL ENGLISH)
BUSINESS MANAGEMENT PROGRAM 3A-1/2 (FR-EN)
Annex 2 - Undergraduate Exchange Programs 2016-2017 _ BBA INSEEC ECE Bordeaux Courses Outlines
EXCHANGE PROGRAM
INTERNATIONAL MARKETING PROGRAM (FULL ENGLISH)
FALL 2016 / 2017
Courses
Language
Contact
Hours
International Business Competencies and Methods
ECTS Credits
21 ECTS
LUXURY MARKETING
18
3 ECTS
PACKAGING
18
3 ECTS
DIGITAL MARKETING
18
3 ECTS
18
3 ECTS
BRAND MANAGEMENT
18
3 ECTS
CORPORATE COMMUNICATION
18
3 ECTS
CORPORATE FINANCE/GLOBAL ASSET MANAGEMENT
18
3 ECTS
MARKETING STUDIES
EN
International Management and Personal Skills
9 ECTS
INTRODUCTION TO CORPORATE STRATEGY I
SUPPLY CHAIN MANAGEMENT
EN
BUSINESS GAME FIRSTRAT
18
3 ECTS
18
3 ECTS
-
3 ECTS
Total
30 ECTS
Optional course(s)
FRENCH FOR FOREIGNERS
BELCO Alliance Course:
CULTURAL COMMUNICATION AND UNDERSTANDING
FR/ EN
18
3 ECTS
EN
27
5 ECTS
Annex 2 - Undergraduate Exchange Programs 2016-2017 _ BBA INSEEC ECE Bordeaux Courses Outlines
International Business Competencies and Methods
LUXURY MARKETING
PACKAGING
DIGITAL MARKETING
MARKETING STUDIES
BRAND MANAGEMENT
CORPORATE COMMUNICATION
CORPORATE FINANCE/GLOBAL ASSET MANAGEMENT
21 ECTS
COURSE TITLE:
LUXURY MARKETING
LEARNING OBJECTIVES/ OUTCOMES:
To sharpen students’ understanding and analysis of the consumer and to help them develop their critical thinking skills
– this being a vital quality to support clear and relevant ideas in the marketing world
COURSE OVERVIEW:
Luxury, an essential need of the human being
Luxury through the history of human cultures
Industrial Revolution : establishment of new values
Particularities of luxury brands and products
The big groups and their luxury brands
Luxury products and their specific aspects
Communication in luxury (object & mental space in one / facts, fiction & fantasy)
The Global Economic Crisis: strategies of luxury brands to survive
Emerging markets: How to communicate luxury to a foreign country
ASSESSMENT:
Continuous assessment and final exam
LITERATURE / WEBSITE:
Thierry Paquot : Eloge du luxe – de l’utilité à l’inutilité, Edition Bourin 2005
Jean Castarède : Le luxe, que sais-je ?, Edition PUF 2007
Jean Castarède : Luxe et civilisations – Histoire mondiale, Edition Eyrolles 2009
Jean Castarède : Histoire du luxe en France des origines à nos jours, Eyrolles 2006
Jean Castarède : Histoire mondiale du luxe, Eyrolles 2006
Michel Chevalier et Gérard Mazzalo : Management et Marketing du Luxe, Dunod 2008
Dana Thomas : Luxe & Co, comment les marques ont tué le luxe, Les Arènes 2008
COURSE TITLE:
PACKAGING
LEARNING OBJECTIVES/ OUTCOMES:
To
COURSE OVERVIEW:
ASSESSMENT:
Continuous assessment and final exam
LITERATURE / WEBSITE:
Annex 2 - Undergraduate Exchange Programs 2016-2017 _ BBA INSEEC ECE Bordeaux Courses Outlines
COURSE TITLE:
DIGITAL MARKETING
LEARNING OBJECTIVES/ OUTCOMES:
Make it clear that digital marketing is not a separate activity for dedicated people but a place where everything is
happening now. Based on that, the objective will be to understand how digital has to be integrated into a global
marketing strategy or a communication strategy.
COURSE OVERVIEW:
What is digital marketing ?
The website
Search
Content marketing
Email marketing
Social marketing
Online reputation management
Digital revolution in medias
Stationary and mobile internet : the big turn
New trends
ASSESSMENT:
Continuous assessment and final exam
LITERATURE / WEBSITE:
Understanding Digital Marketing, Kogan Page Ltd; 2nd Revised edition (3 mars 2012), Damian Ryan and Calvin Jones
COURSE TITLE:
MARKETING STUDIES
LEARNING OBJECTIVES/ OUTCOMES:
Define the problem in marketing studies: iterations between environmental context of the problem, marketing decision
problem and marketing research problem.
- Develop an approach to the problem: identify factors that influence research design.
- Develop research design : establish a study design that will either test the hypotheses of interest or determine possible
answers to set research questions, and ultimately provide the information needed for decision making
- Collect the required data: relationships between stages of data collection, starting at Secondary data collection and
analysis through Quantitative research or Qualitative research.
- Prepare data and analyze : editing, coding ,transcription and verification of data; and analysis through Quantitative
research or Qualitative research
- Prepare and Present report : to be presented in a comprehensible format so that they can be readily used in the
decision-making process
COURSE OVERVIEW:
Brainstorming exercise on marketing studies key words and concepts I Introduction to marketing studies
Defining the marketing research problem and developing a research approach
Research design
Measurement and scaling
Questionnaire design
Sampling. Classification of sampling techniques
Survey fieldwork and data collection
Data preparation : nature and scope
Data Analysis
Report preparation and presentation
International marketing studies
Business-to-business (b2b) marketing studies
Implications of the differences between business and consumer purchases
ASSESSMENT:
Continuous assessment and final exam
Annex 2 - Undergraduate Exchange Programs 2016-2017 _ BBA INSEEC ECE Bordeaux Courses Outlines
LITERATURE / WEBSITE:
Jolibert, A., Jourdan, P., Marketing Research, Dunod 2004
Evrard, Y., Pras, B., Roux, E., Market : Etudes et recherches en marketing, Dunod, 2003
Vernette, E., Filser, M., Giannelloni, JL., Etudes marketing appliquées, Dunod, 2008
McDaniel Jr, C., Gates, R., Marketing Research, Wiley, 2011
AFM, http://www.afm-marketing.org/
COURSE TITLE:
BRAND MANAGEMENT
LEARNING OBJECTIVES/ OUTCOMES:
To provide Brand management theory "on the ground", in visiting different stores in Bordeaux.
COURSE OVERVIEW:
The theory of Brand Management: it will “guide”/ help the students during the visits.
I also explain the ins and outs of a methodology they often do not know: ethnomarketing. The objective is actually
twofold.
Small groups are formed (maximum three or four students per group) and the visits begin. The brands and the store
are carefully chosen by the teacher (the strategy, etc ...).
Students must observe the behavior of vendors, consumers, the design of the store, colors, light….
Students choose five brands among those that were visited. They pursue the study of these brands (on the Internet
this time).
ASSESSMENT:
Continuous assessment and final exam
LITERATURE / WEBSITE:
The New Strategic Brand Management: Advanced Insights and Strategic Thinking by Jean-Noel Kapferer (Feb 15, 2012)
COURSE TITLE:
CORPORATE COMMUNICATION
LEARNING OBJECTIVES/ OUTCOMES:
This course aims to provide students with an introduction to the functions and sub-functions of corporate
communication. Theories and methods will be explored to understand how to create a strategic communication action.
Courses will be based on lectures, case studies and exercises. The course begins by examining the evolution of the
business environment, which has prompted changes in the way organizations communicate and consequently, increased
Corporate Communication’s pivotal role in corporate strategy. Particular emphasis will be applied to understanding the
concepts of
identity, image and reputation management. Subsequent classes will be dedicated to thorough examination of corporate
communication subfunctions. Students should come away with a clear understanding of how to strategically
communicate in any of the sub-functions we have studied in class.
COURSE OVERVIEW:
The Evolution of Business: Review of attitudes towards business for the past century
Overview of Corporate Communication Functions
Communicating Strategically
Identity, Image & Reputation
Corporate Ad analysis assignment
Corporate Social Responsibility
Media Relations
Internal Communications
Investor Relations
Government Relations
Crisis Communication
Bringing it all together
ASSESSMENT:
Continuous assessment and final exam
LITERATURE / WEBSITE:
Annex 2 - Undergraduate Exchange Programs 2016-2017 _ BBA INSEEC ECE Bordeaux Courses Outlines
Corporate Communication 5th edition, Argenti, Paul, McGraw-Hill International
Approval rating for Justices hits Just 44% in New Poll, NYTimes June 8, 2012, Adam Liptak, Allison Kopick
Distaste for Health Care Law Reflects Spending on Ads, NYTimes, June 21, 2012, Abby Goodnough
A PARTNERSHIP FOR DEMOCRACY AND SHARED PROSPERITY WITH THE SOUTHERN MEDITERRANEAN, Brussels,
8.3.2011, European Commission.
COURSE TITLE:
CORPORATE FINANCE/GLOBAL ASSET MANAGEMENT
LEARNING OBJECTIVES/ OUTCOMES:
To
COURSE OVERVIEW:
ASSESSMENT:
Continuous assessment and final exam
LITERATURE / WEBSITE:
Annex 2 - Undergraduate Exchange Programs 2016-2017 _ BBA INSEEC ECE Bordeaux Courses Outlines
International Management and Personal Skills
INTRODUCTION TO CORPORATE STRATEGY I
SUPPLY CHAIN MANAGEMENT
BUSINESS GAME FIRSTRAT
9 ECTS
COURSE TITLE:
INTRODUCTION TO CORPORATE STRATEGY I
LEARNING OBJECTIVES/ OUTCOMES:
Proven ability to evaluate a corporate or industry sector using concepts and tools used in strategic management.
COURSE OVERVIEW:
Introduction to course objectives and assessment
Required text: Fundamentals of strategy: Johnson, Whittington & Scholes Ch
The Environment (chapter 2): de-brief case examples and illustrations
Strategic Capabilities (chapter 3): de-brief case examples and illustrations
Strategic Purpose (chapter 4): de-brief case examples and illustrations
Business Strategy (chapter 5): de-brief case examples and illustrations
The Environment (chapter 6): de-brief case examples and illustrations
Case study presentations
International Strategy (chapter 7): de-brief case examples and illustrations
Innovation Strategies (chapter 8): de-brief case examples and illustrations
Mergers, Acquisitions & Alliances (chapter 9): de-brief case examples and illustrations
Strategy in Action (chapter 10): de-brief case examples and illustrations
ASSESSMENT:
Continuous assessment and final exam
LITERATURE / WEBSITE:
Fundamentals of Strategy: Johnson, Scholes & Whittington
COURSE TITLE:
SUPPLY CHAIN MANAGEMENT
LEARNING OBJECTIVES/ OUTCOMES:
To introduce students into the field of Supply Chain Management. To define and explain how different supply chain
stages interact. To determine the objectives of Supply Chain managers. To describe how Strategic Fit and Scope are
achieved in a Supply Chain. To show different distribution options and explain when it is appropriate to use one or
another distribution scheme. Finally, to give the fundamental knowledge about sourcing and the logistical drivers of a
Supply Chain - facilities, inventory, and transportation.
COURSE OVERVIEW:
Understanding the Supply Chain
Supply Chain Peformance: Achieving Strategic Fit and Scope
Supply Chain Drivers and Metrics
Designing Distribution Networks and Applications to Online Sales
Network Design in the Supply Chain
Inventory Management in a Supply Chain
Transportation in a Supply Chain
Sourcing in a Supply Chain
ASSESSMENT:
Continuous assessment (tests) and final exam
LITERATURE / WEBSITE:
S. Chopra, P. Meindl, Supply Chain Management: Strategy, Planning and Operation, 5th Edition, Pearson, 2013.
Introduction to Materials Management, 7th edition, J.R. Arnold, S.N. Chapman, L.M. Clive (Eds.), Pearson, 2011.
Annex 2 - Undergraduate Exchange Programs 2016-2017 _ BBA INSEEC ECE Bordeaux Courses Outlines
COURSE TITLE:
BUSINESS GAME
LEARNING OBJECTIVES/ OUTCOMES:
Understand the functions of the different departments (marketing, production, finance, sales ...) and grasp a global
approach of a company. Students will be able to read and elaborate: an income statement, a statement of cash flows,
and a balance sheet.
COURSE OVERVIEW:
We use a Business Game. Each group of students will be at the head of a company they will manage for 12 months.
Each decision represents one month of the life of the company.
Presentation of the simulator and of the case study
Introducing the ECE educational platform
Decisions on the simulator
-
calculation
#03 + Loans: explanation and calculation
-
-
ecision month #07 + Prepare your Tax Bundle
Statement
11 + Explanation of the General Assembly
Meeting of the Shareholders
ASSESSMENT:
Continuous assessment (tests) and final exam
LITERATURE / WEBSITE:
https://pedago.campusonline.me/
http://www.stratelogic.net/
Annex 2 - Undergraduate Exchange Programs 2016-2017 _ BBA INSEEC ECE Bordeaux Courses Outlines
Optional Courses
FRENCH FOR FOREIGNERS
CULTURAL COMMUNICATION AND UNDERSTANDING
3 ECTS
5 ECTS
COURSE TITLE:
FRENCH (Beginner level)
LEARNING OBJECTIVES/ OUTCOMES:
Learning the basics in French, in order to react in simple everyday situations. The course focuses on the development
of oral skills, while studying the French culture, way of life, and civilization. Students work together during class to
understand documents, answer questions, discuss findings and practice what is being learnt.
COURSE OVERVIEW:
What do you know about French/France?
Meeting someone and introducing oneself
Discovering Bordeaux
Understanding a brochure, an advertisement, a cultural program
Talking about oneself
In a café
Planning a trip in the southwest of France
Going shopping for the right swimsuit
ASSESSMENT:
Continuous assessment (tests) and final exam
LITERATURE / WEBSITE:
This course is based on authentic documents: tv extracts, advertisements, maps, city’s exhibition programs and so on.
Every document comes with a work sheet divided in three parts : debriefing together and understanding the
document / extracting and learning one or several linguistic points from the document (grammar, vocabulary…) /
using acquired notions in real life situations
Some lessons or exercices are extracted from textbooks : Vite et Bien, Clé International / La grammaire progressive
du français niveau débutant, Clé international
COURSE TITLE:
FRENCH (Advanced level)
LEARNING OBJECTIVES/ OUTCOMES:
This course is for students who have already acquired the basics in French. It aims at developing both oral and written
communication skills regarding a variety of subjects. From the next French president’s speech to a role-play on the
moon, the course combines debates, grammar lessons, exercises, discussions and oral and written comprehension, to
provide students with knowledge on French culture and language.
COURSE OVERVIEW:
What do you know about French/France?
Welcome to France
Discovering Bordeaux
Getting to know the French press
French and European politics
The best job in the world
Role-paly: you are going to the moon
Today and tomorrow’s technology: where do we stand?
ASSESSMENT:
Continuous assessment (tests) and final exam
LITERATURE / WEBSITE:
idem
Annex 2 - Undergraduate Exchange Programs 2016-2017 _ BBA INSEEC ECE Bordeaux Courses Outlines
EXCHANGE PROGRAMME
BUSINESS MANAGEMENT PROGRAM 3A-1/2 (FR-EN)
FALL & SPRING 2016 / 2017
Courses
Language
Contact
Hours
International Business Competencies and Methods
ECTS Credits
17 ECTS
APPROACH TO FOREIGN MARKETS
EN
9
1 ECTS
INTERNATIONAL MARKETING
EN
18
3 ECTS
INTERNET MARKETING
EN
9
1 ECTS
STRATEGIC MARKETING
EN
18
3 ECTS
DIAGNOSTIC FINANCIER
FR
18
3 ECTS
MARCHES ET FINANCEMENTS INTERNATIONAUX
FR
18
3 ECTS
POLITIQUE ET CHOIX D'INVESTISSEMENT
FR
18
3 ECTS
International Management and Personal Skills
10 ECTS
HUMAN RESSOURCES MANAGEMENT
EN
18
3 ECTS
CORPORATE STRATEGY II
EN
18
3 ECTS
MANAGEMENT DE L’INNOVATION
FR
9
1 ECTS
TECHNIQUES DE MANAGEMENT
FR
18
3 ECTS
International Business Culture and Liberal Arts
INTELLIGENCE ECONOMIQUE
3 ECTS
FR
18
Total
3 ECTS
30 ECTS
Optional course(s)
BUSINESS ENGLISH
EN
18
3 ECTS
Annex 2 - Undergraduate Exchange Programs 2016-2017 _ BBA INSEEC ECE Bordeaux Courses Outlines
International Business Competencies and Methods
APPROACH TO FOREIGN MARKETS
INTERNATIONAL MARKETING
INTERNET MARKETING
STRATEGIC MARKETING
DIAGNOSTIC FINANCIER
MARCHES ET FINANCEMENTS INTERNATIONAUX
POLITIQUE ET CHOIX D'INVESTISSEMENT
17 ECTS
COURSE TITLE:
APPROACH TO FOREIGN MARKETS
LEARNING OBJECTIVES/ OUTCOMES:
to enable students to understand reasons to develop business on international markets
to enable students to assess objectives and strategic orientations in order to be more performant on selected foreign
markets
COURSE OVERVIEW:
Markets approach characteristics and international transaction
Company diagnostic and Mission reevaluation
Market economic environment and market attractiveness
Cultural indicators and markets specificities
Objectives and major strategic orientations
International market survey and prospection
Market information (quantitative and qualitative research)
International distribution policy and physical distribution onto the market
ASSESSMENT:
Continuous assessment (tests) and final exam
LITERATURE / WEBSITE:
Jan Johanson : The internationalization of the firm
Michael Porter : Choix stratégiques et concurrence à l’international
Kenichi Ohmae : l’entreprise sans frontières
COURSE TITLE:
INTERNATIONAL MARKETING
LEARNING OBJECTIVES/ OUTCOMES:
To understand how to apply marketing knowledge and practices to an international/global context
To gain a deeper understanding of cause and effect in a fast moving international environment
To increase one’s general knowledge of the world, the different regions countries and cultures
COURSE OVERVIEW:
Trends in the global business environment
Understanding needs and wants and company offerings
The international marketing task (controllable/uncontrollable)
The need for environmental adaptation (SRC & ethnocentrism)
The internationalization process and the EPRG model
The role of history and geography
Consumer culture across the world
The full meaning of Culture –language, aesthetics, material culture, beliefs, social organisation
Business culture worldwide and cross-cultural management
International marketing research and entry market assessment
ASSESSMENT:
Continuous assessment (tests) and final exam
LITERATURE / WEBSITE:
Annex 2 - Undergraduate Exchange Programs 2016-2017 _ BBA INSEEC ECE Bordeaux Courses Outlines
COURSE TITLE:
INTERNET MARKETING
LEARNING OBJECTIVES/ OUTCOMES:
To enable students to have a good understanding of the world of Internet Marketing. This course contains little theory,
providing examples from work situations. Internet Marketing is broken down into Display Advertising, SEO, SEM, Email,
Mobile and Social Media Advertising, therefore students are able to get a taste of all these fields in Internet Marketing.
The course is updated regularly to represent the realities of the current world of Internet Marketing.
COURSE OVERVIEW:
Introduction to Internet Marketing
SEO
SEM
Display Advertising
Mobile Advertising
Email Advertising
Videos
Presentations
Social Marketing
News in the Internet Marketing World
ASSESSMENT:
Continuous assessment (tests) and final exam
LITERATURE / WEBSITE:
COURSE TITLE:
STRATEGIC MARKETING
LEARNING OBJECTIVES/ OUTCOMES:
Fundamentals of Profit & Loss brand management
Marketing plan methodology (analysis methodology, presentation good practices, frames examples
Positioning fundamentals
Database : criteria definition, analysis methodology
COURSE OVERVIEW:
What is Strategic Marketing + Case study Abercrombie
Growth and P&L (Profit & Loss) Management + 2 exercices
Strategic Marketing Process - Positioning / Diamond / Marketing Mix
Marketing Plan - Process & Method
Marketing Plan - Case Studies (by group) & Good Practices
Marketing Plan - Case Studies (by group) & Good Practices
From marketing plan to actions development & planning - Workshops
Panels & Method of Analysis (2)+ Exercises
Analysis & Steering Tools
Review of key concepts
ASSESSMENT:
Continuous assessment (tests) and final exam
LITERATURE / WEBSITE:
Annex 2 - Undergraduate Exchange Programs 2016-2017 _ BBA INSEEC ECE Bordeaux Courses Outlines
COURSE TITLE:
DIAGNOSTIC FINANCIER
LEARNING OBJECTIVES/ OUTCOMES:
Maitriser les outils de diagnostic financier d’une entreprise.
Etre capable de proposer des actions de gestion visant à optimiser le capital employé par les managers.
Identifier les intérêts des apporteurs des capitaux tout en participant activement à la gestion des risques financiers de
l’entreprise.
COURSE OVERVIEW:
L’approche des quatre équilibres :
L’équilibre de la trésorerie
L’équilibre de la structure financière
L’équilibre de l’exploitation
L’équilibre coût-rendement
ASSESSMENT:
Continuous assessment (tests) and final exam
LITERATURE / WEBSITE:
Vernimmen, P, (2010), Finance d’entreprise, Théorie et pratique de la Finance, 8ième édition, Dalloz.
Jobard, R, Navatte, J.P, (2009), Finance : Finance d'entreprise - Finance de marché - Diagnostic financier, 4ème
édition, Dunod
Meunier-Rocher, Béatrice, (2011), L'essentiel du diagnostic financier 5ème édition, Editions d'Organisation
COURSE TITLE:
MARCHES ET FINANCEMENTS INTERNATIONAUX
LEARNING OBJECTIVES/ OUTCOMES:
Permettre aux étudiants d’appréhender les techniques de paiement et de financement à l’international, et l’approche
globale des opérations et des risques pour décider.
COURSE OVERVIEW:
Introduction du cours – questionnaire de niveau –répartition des groupe de travail (5/6p) et des sujets
Schéma global d’une opération internationale – les risques inhérents
Documents - incoterm
Flux internationaux : chq virements effets rem doc
Crédit documentaire
Garantie
Organismes de couverture
Couverture risque de change
Les besoins et les outils de financement des transactions courantes
Financement des investissements internationaux
ASSESSMENT:
Continuous assessment (tests) and final exam
LITERATURE / WEBSITE:
Annex 2 - Undergraduate Exchange Programs 2016-2017 _ BBA INSEEC ECE Bordeaux Courses Outlines
COURSE TITLE:
POLITIQUE ET CHOIX D’INVESTISSEMENT
LEARNING OBJECTIVES/ OUTCOMES:
Connaitre et maitriser les fondamentaux relatifs aux investissements en entreprise et les modes de financement
adaptés
COURSE OVERVIEW:
Séance
Séance
Séance
Séance
Séance
Séance
Séance
Séance
Séance
Séance
1 : Les mots clés concernant l’Investissement et le Financement. Pourquoi investir ?
2 : Les Investissements de départ d’une activité commerciale (Cas « Lacanau Beach »)
3 : Les investissements liés au développement (Cas « Financial Consulting »)
4 : Les Investissements liés à la reprise d’entreprise (Cas « Lamirande ”)
5 : Contrôle continu (Cours et Applications)
6 : Coût de la non-qualité (Cas « Martin S.A.S). Mesures d’ajustement
7 : Les différentes formes de financement concernant l’entreprise
8 : Le retour sur Investissement (ROI / ROE/ROA). Application-Diagnostic
9 : Le Choix d’investissement (TRI / VAN/…). Applications.
10 : Cas de synthèse, préparation au partiel (Cas « Motoculture Moderne de Gironde »)
ASSESSMENT:
Continuous assessment (tests) and final exam
LITERATURE / WEBSITE:
Annex 2 - Undergraduate Exchange Programs 2016-2017 _ BBA INSEEC ECE Bordeaux Courses Outlines
International Management and Personal Skills
HUMAN RESSOURCES MANAGEMENT
CORPORATE STRATEGY II
MANAGEMENT DE L’INNOVATION
TECHNIQUES DE MANAGEMENT
17 ECTS
COURSE TITLE:
HUMAN RESSOURCES MANAGEMENT
LEARNING OBJECTIVES/ OUTCOMES:
Explain the role of HRM in organizations.
Define and discuss some of the major HRM activities.
Be able to define the steps in HRM strategic planning
Discuss the need for forecasting human resource needs and techniques for forecasting.
Be able to explain the steps to an effective recruitment strategy.
Be able to develop a job analysis and job description.
Be able to name and discuss the steps in the selection process.
Explain the various types of interviews and interview questions.
Discuss interview methods and potential mistakes in interviewing candidates.
Explain the interview process.
Explain the components of a retention plan.
Define the reasons for a formal performance evaluation system.
Explain the process to develop a performance review system.
COURSE OVERVIEW:
Séance
Séance
Séance
Séance
Séance
Séance
Séance
Séance
Séance
Séance
1 : The role of Human resources - the HRM function is key to a successful business.
2 : Developing and Implementing strategic HR plans
3 : Employer Branding
4 : Recruitment - methods to recruit highly qualified individuals.
5: Recruitment - Selection – CV’s & Cover Letters
6 : Recruitment - Selection – Interviews
7 : On-Boarding programs
8 : Retention & Motivation
9 : Employee Assessment
10 : HR Tool Box
ASSESSMENT:
Continuous assessment (tests) and final exam
LITERATURE / WEBSITE:
COURSE TITLE:
CORPORATE STRATEGY
LEARNING OBJECTIVES/ OUTCOMES:
General understanding of the nature of strategy:
Develop a knowledge and comprehension of Strategy through the Rational Model
Ability to select and apply appropriate analytical tools, frameworks and models
Gain an understanding of the measures of corporate performance and their limitations
Understand the process of innovation and first-mover advantage
Appreciate the ramifications of globalization/internationalization
COURSE OVERVIEW:
Session 1: Introduction to Strategy and the Rational Model of Strategic Management.
Corporate Vision and Mission
Session 2: Corporate performance and value creation
Session 3: Environmental analysis
Session 4: Position audit
Session 5: Appraisal techniques
Session 6: Advantage from innovation
Session 7: Internationalisation
Annex 2 - Undergraduate Exchange Programs 2016-2017 _ BBA INSEEC ECE Bordeaux Courses Outlines
Session 8: Strategy evaluation and implementation
2 sessions for group research presentations
ASSESSMENT:
Continuous assessment (tests) and final exam
LITERATURE / WEBSITE:
Foundations of Strategy : Robert Grant & Judith Jordan
COURSE TITLE:
MANAGEMENT DE L’INNOVATION (FR)
LEARNING OBJECTIVES/ OUTCOMES:
•
Détailler le process innovation dans une entreprise : de la génération d'idée, à la sélection jusqu' au
développement du produit, aux différentes étapes de test et le lancement.
•
Comprendre les grandes masses du compte d'exploitation d'un produit / service ou autre innovation ;
•
Lister les facteurs clés de succès et comprendre le rôle clé du chef de projet et de l'équipe
•
Développer la méthodologie de test et de lancement
•
Comprendre qu'il ne s'agit pas seulement de lancer un produit mais une fois lancé de suivre les résultats, de
gérer les prévisions de vente et d'animer et relancer les produits.
•
Enjeux du business plan et trame proposée
•
Au travers d'un projet en groupe : choisir un environnement / entreprise / secteur d'activité et lancer une
innovation en passant par les étapes : génération d'idée / sélection d'idée / présentation en mode projet / business
plan
•
Examen : Faire le business plan de leur projet selon trame donnée au dernier cours
COURSE OVERVIEW:
Séance
Séance
Séance
Séance
Séance
Séance
Séance
Séance
1
2
3
4
5
6
7
8
-
Découverte et sélection d’idées nouvelles
Compte d'exploitation d'un produit
Détail du process d'innovation
Groupes projet - présentations et revue ensemble
Groupes projet - présentations et revue ensemble
Lancement et revue des outils d'analyse de la performance et de pilotage de projet
Méthodologies de test
Business plan
ASSESSMENT:
Continuous assessment (tests) and final exam
LITERATURE / WEBSITE:
COURSE TITLE:
TECHNIQUES DE MANAGEMENT (FR)
LEARNING OBJECTIVES/ OUTCOMES:
SAVOIR : Approfondir les concepts fondamentaux du management des hommes et des organisations par le biais de la
Psychosociologie des Organisations
SAVOIR-FAIRE : Appliquer les méthodes énoncées dans l’élucidation d’études de cas par l’utilisation notamment d’une
grille d’étude stratégique
SAVOIR-ETRE : S’approprier ces méthodes dans l’optique d’une pratique concrète lors de stage en entreprise
COURSE OVERVIEW:
Séance
Séance
Séance
Séance
Séance
Séance
1
2
3
4
5
6
:
:
:
:
:
:
De nouveaux managers ?
Psychosociologie du management
Pour un management comportemental
Le management situationnel (1)
Le management situationnel (2)
La gestion des conflits
Annex 2 - Undergraduate Exchange Programs 2016-2017 _ BBA INSEEC ECE Bordeaux Courses Outlines
ASSESSMENT:
Continuous assessment (tests) and final exam
LITERATURE / WEBSITE:
Nicole Aubert and Co MANAGEMENT / aspects humains et organisationnels, Puf Fondamental, 2005, 8ème édition
R. Sainsolieu Sociologie de l'organisation et de l'entreprise, Presses de la FNSP, 1987.
Jean-Michel Plane Théorie et management des organisations, Dunod, 2012.
Annex 2 - Undergraduate Exchange Programs 2016-2017 _ BBA INSEEC ECE Bordeaux Courses Outlines
International Business Culture and Liberal Arts
INTELLIGENCE ECONOMIQUE
3 ECTS
COURSE TITLE:
INTELLIGENCE ECONOMIQUE (FR)
LEARNING OBJECTIVES/ OUTCOMES:
Délivrer aux étudiants les connaissances théoriques et savoir – faire opérationnels leur permettant d’appréhender les
différentes menaces susceptibles de remettre en cause la pérennité des entreprises, ainsi que les orienter vers les
notions de collecte d’analyse et de valorisation pour obtenir une vision d’intelligence stratégique.
COURSE OVERVIEW:
Les concepts de l’Intelligence économique et le développement des politiques publiques d’IE
Méthodes de protection de l’entreprise, la définition du capital matériel et immatériel
Identifier les sources de veille
Méthodologie de construction d’une veille
Etablir le profil d’un concurrent
Recherche et Internet
Guerre Economique
Déstabilisation et influence
Les principes de déontologie
De l’intelligence économique à l’intelligence stratégique
Exercices de recherche sur internet
Création d’une fiche de veille concurrentielle
ASSESSMENT:
Continuous assessment (tests) and final exam
LITERATURE / WEBSITE:
Intelligence économique par Eric Delbecque éditions Vuibert, les politique d’intelligence économique éditions que saisje ?
La guerre des capitalismes aura lieu par le cercle des économistes éditions Perrin
Annex 2 - Undergraduate Exchange Programs 2016-2017 _ BBA INSEEC ECE Bordeaux Courses Outlines
Optional
3 ECTS
BUSINESS ENGLISH
COURSE TITLE:
BUSINESS ENGLISH
LEARNING OBJECTIVES/ OUTCOMES:
The objective this semester is to help student be on their way to become more business operational by analyzing and
questioning current global issues / corporate social responsibility / business ethics issues, participating in through
presentations, meetings and debates while using a professional language in context and to further develop oral and
written comprehension.
COURSE OVERVIEW:
Introduction to semester program on Global and Ethics Issues, Divide into groups for presentations (6), Grammar
Review 1
Video and questions #1: students take notes while watching a video and then answer two questions (one information
based question and an opinion based question.
Presentation 1 on a Business Ethics Case followed by a discussion, Vocabulary quiz, Ethics debate handout and run
through
Presentation 2 on a Business Ethics Case followed by a discussion, Ethics Debate 1, Vocabulary quiz
Presentation 3 on a Business Ethics Case followed by a discussion, short video and quiz,, vocabulary quiz ,
Presentation 4 on a Business Ethics Case followed by a discussion, grammar review 2, debate handout
Presentation 5 on a Business Ethics Case followed by a discussion, ethics debate 2 , vocabulary quiz
Video and questions #2: students take notes while watching a video and then answer two questions (one information
based question and an opinion based question., vocabulary review
Presentation 6 on a Business Ethics Case followed by a discussion, grammar review 3, vocabulary quiz
Introduction to Business Meeting Strategy, meeting preparation and hand out of roles and meeting role play case
Business Meeting Role Play
Business Meeting Role Play
Business Meeting feedback, Vocabulary review quiz, business news discussion
Exam preparation, general review of vocabulary and grammar, open class discussion on a « current ethical issue »
ASSESSMENT:
Continuous assessment (tests) and final exam
LITERATURE / WEBSITE:
News sites: BBC, NYT, Guardian, Forbes, Knowledgerush, PBS, Documentarytube, YouTube, TED, Eff.org, ABC, NBC,
CBS, BusinessBalls, MentalFloss, Bloomberg, etc.
Literature : Check your vocabulary series, Intelligent Business, Cambridge Professional English series, Media Training
Corp-Let’s Talk about that, MacMillan Business English series, InCompany Case Studies, Collins English for Business,
MacMillan Class Room Activities
Press : Herald Tribune, Times/Newsweek, WallStreet Journal, VanityFair,The Economist, ForeignPolicy, New York
Times, etc.
Annex 2 - Undergraduate Exchange Programs 2016-2017 _ BBA INSEEC ECE Bordeaux Courses Outlines
EXCHANGE PROGRAMME
INTERNATIONAL BUSINESS PROGRAM (FULL ENGLISH)
SPRING 2016 / 2017
Courses
Language
Contact
Hours
International Business Competencies and Methods
ECTS Credits
15 ECTS
STRATEGIC MARKETING
EN
18
3 ECTS
INTERNATIONAL MARKETING
EN
18
3 ECTS
NEGOTIATION
EN
18
3 ECTS
WINE BUSINESS
EN
18
3 ECTS
GUEST LECTURE
EN
-
3 ECTS
International Management and Personal Skills
15 ECTS
HUMAN RESSOURCES MANAGEMENT
EN
18
3 ECTS
CORPORATE STRATEGY II
EN
18
3 ECTS
INTERNATIONAL BUSINESS ETHICS
EN
18
3 ECTS
SOCIOLOGICAL APPROACH OF INTERNATIONAL AFFAIRS
EN
18
3 ECTS
BUSINESS GAME WORLDSTRAT
EN
18
3 ECTS
Total
30 ECTS
Optional course(s)
FRENCH FOR FOREIGNERS
BELCO Alliance Course ( TBC*)
FR/ EN
18
3 ECTS
EN
27
5 ECTS
Annex 2 - Undergraduate Exchange Programs 2016-2017 _ BBA INSEEC ECE Bordeaux Courses Outlines
International Business Competencies and Methods
STRATEGIC MARKETING
INTERNATIONAL MARKETING
NEGOTIATION
WINE BUSINESS
GUEST LECTURE (European Week Visiting Session)
15 ECTS
COURSE TITLE:
STRATEGIC MARKETING
LEARNING OBJECTIVES/ OUTCOMES:
Fundamentals of Profit & Loss brand management
Marketing plan methodology (analysis methodology, presentation good practices, frames examples
Positioning fundamentals
Database : criteria definition, analysis methodology
COURSE OVERVIEW:
What is Strategic Marketing + Case study Abercrombie
Growth and P&L (Profit & Loss) Management + 2 exercices
Strategic Marketing Process - Positioning / Diamond / Marketing Mix
Marketing Plan - Process & Method
Marketing Plan - Case Studies (by group) & Good Practices
Marketing Plan - Case Studies (by group) & Good Practices
From marketing plan to actions development & planning - Workshops
Panels & Method of Analysis (2)+ Exercises
Analysis & Steering Tools
Review of key concepts
ASSESSMENT:
Continuous assessment (tests) and final exam
LITERATURE / WEBSITE:
COURSE TITLE:
INTERNATIONAL MARKETING
LEARNING OBJECTIVES/ OUTCOMES:
To understand how to apply marketing knowledge and practices to an international/global context
To gain a deeper understanding of cause and effect in a fast moving international environment
To increase one’s general knowledge of the world, the different regions countries and cultures
COURSE OVERVIEW:
Trends in the global business environment
Understanding needs and wants and company offerings
The international marketing task (controllable/uncontrollable)
The need for environmental adaptation (SRC & ethnocentrism)
The internationalization process and the EPRG model
The role of history and geography
Consumer culture across the world
The full meaning of Culture –language, aesthetics, material culture, beliefs, social organisation
Business culture worldwide and cross-cultural management
International marketing research and entry market assessment
ASSESSMENT:
Continuous assessment (tests) and final exam
LITERATURE / WEBSITE:
Annex 2 - Undergraduate Exchange Programs 2016-2017 _ BBA INSEEC ECE Bordeaux Courses Outlines
COURSE TITLE:
NEGOTIATION
LEARNING OBJECTIVES/ OUTCOMES:
The course introduces students to the variations in negotiation styles and purposes found in international business. It
will prepare students for the different situations that they can expect to meet when conducting business in the
different regions of the world and provides them with guidance on the best methods to adopt when confronted by
multi-cultural negotiating behaviour.
COURSE OVERVIEW:
Session 1: INTRODUCTION
Team exercise to highlight issues related to negotiating:
When to negotiate
Defining success
Win:win, win:lose or lose:lose
Cooperation vs confrontation
Cultural differences
Sessions 2 & 3: PREPARING
Should I Negotiate?
Types of negotiation
Analysis – decision trees
Best Alternative to a Negotiated Agreement
Ethical Issues and Standards
Getting to Know the Other Side
Session 4: NEGOTIATING
Power in Negotiations
Psychological Tools & Tactics
Multi-cultural issues
Session 5: CLOSING
Agreements & Contract Law
Business vs. Legal conflicts - enforceability
Cultural differences in value of contracts
Session 6: EVALUATING
Perform and Evaluate
Dispute Prevention
Alternative dispute resolution
Arbitration
Mediation
ASSESSMENT:
Continuous assessment (tests) and final exam
LITERATURE / WEBSITE:
COURSE TITLE:
WINE BUSINESS
LEARNING OBJECTIVES/ OUTCOMES:
To give an introduction to the nature of the international wine trade, its functions and methods, and its importance to
the global economy.
To explain where wine comes from, how it is made and describe sales and distribution
COURSE OVERVIEW:
The culture of wine, wine in different cultures, health, religion, economic contribution
Viticulture – producing regions, the vine, grape varieties and wine styles, principles of tasting
Vinification – to include a visit to a Bordeaux château
Packaging and marketing
Logistics, customs and taxation
Distribution - selling wine, margins, markets, channels
Distribution – Bordeaux, a unique sales network
Fine Wine and the secondary market
ASSESSMENT:
Continuous assessment (tests) and final exam
LITERATURE / WEBSITE:
Annex 2 - Undergraduate Exchange Programs 2016-2017 _ BBA INSEEC ECE Bordeaux Courses Outlines
International Management and Personal Skills
HUMAN RESSOURCES MANAGEMENT
CORPORATE STRATEGY II
INTERNATIONAL BUSINESS ETHICS
15 ECTS
SOCIOLOGICAL APPROACH OF INTERNATIONAL AFFAIRS
BUSINESS GAME WORLDSTRAT
COURSE TITLE:
HUMAN RESSOURCES MANAGEMENT
LEARNING OBJECTIVES/ OUTCOMES:
Explain the role of HRM in organizations.
Define and discuss some of the major HRM activities.
Be able to define the steps in HRM strategic planning
Discuss the need for forecasting human resource needs and techniques for forecasting.
Be able to explain the steps to an effective recruitment strategy.
Be able to develop a job analysis and job description.
Be able to name and discuss the steps in the selection process.
Explain the various types of interviews and interview questions.
Discuss interview methods and potential mistakes in interviewing candidates.
Explain the interview process.
Explain the components of a retention plan.
Define the reasons for a formal performance evaluation system.
Explain the process to develop a performance review system.
COURSE OVERVIEW:
Séance
Séance
Séance
Séance
Séance
Séance
Séance
Séance
Séance
Séance
1 : The role of Human resources - the HRM function is key to a successful business.
2 : Developing and Implementing strategic HR plans
3 : Employer Branding
4 : Recruitment - methods to recruit highly qualified individuals.
5: Recruitment - Selection – CV’s & Cover Letters
6 : Recruitment - Selection – Interviews
7 : On-Boarding programs
8 : Retention & Motivation
9 : Employee Assessment
10 : HR Tool Box
ASSESSMENT:
Continuous assessment (tests) and final exam
LITERATURE / WEBSITE:
COURSE TITLE:
CORPORATE STRATEGY
LEARNING OBJECTIVES/ OUTCOMES:
General understanding of the nature of strategy:
Develop a knowledge and comprehension of Strategy through the Rational Model
Ability to select and apply appropriate analytical tools, frameworks and models
Gain an understanding of the measures of corporate performance and their limitations
Understand the process of innovation and first-mover advantage
Appreciate the ramifications of globalization/internationalization
COURSE OVERVIEW:
Session 1: Introduction to Strategy and the Rational Model of Strategic Management.
Corporate Vision and Mission
Session 2: Corporate performance and value creation
Session 3: Environmental analysis
Session 4: Position audit
Session 5: Appraisal techniques
Session 6: Advantage from innovation
Annex 2 - Undergraduate Exchange Programs 2016-2017 _ BBA INSEEC ECE Bordeaux Courses Outlines
Session 7: Internationalisation
Session 8: Strategy evaluation and implementation
2 sessions for group research presentations
ASSESSMENT:
Continuous assessment (tests) and final exam
LITERATURE / WEBSITE:
Foundations of Strategy : Robert Grant & Judith Jordan
COURSE TITLE:
INTERNATIONAL BUSINESS ETHICS
LEARNING OBJECTIVES/ OUTCOMES:
In light of increasing globalization and recent scandals in the International Business Community, the objective of this
course is to bring awareness to students of their social responsibilities as future business managers. These
responsibilities transcend the company and impact the local and international communities. Future managers must
understand the importance and gains involved in the application of ethical, durable business practices.
COURSE OVERVIEW:
The course will not be a traditional lecture course. Students are expected to debate and engage in lively discussion in
class.
Students must be prepared to participate in class – that requires preparation before each class session.
Class sessions will be spent, but not limited to, discussing themes such as :
What are ethics? Can they be applied in business?
The responsibility of the Manager to himself/herself.
Ethical behaviour in the office and building a corporate culture.
Influencing your suppliers and B2B customers. Why is this important?
Bribes and Greasy Palms.
Translating ethical corporate codes across cultural borders.
The impact of ethical business behavior.
ASSESSMENT:
Continuous assessment (tests) and final exam
LITERATURE / WEBSITE:
Course materials will include Michael Roach The Diamond Cutter, and other sources that will vary each week.
Materials will be taken from current journals, various texts and from the internet.
Case studies will be used– and graded – as will student presentations about varying subjects.
COURSE TITLE:
SOCIOLOGICAL APPROACH FOR INTERNATIONAL AFFAIRS
LEARNING OBJECTIVES/ OUTCOMES:
To acquire the tools and methodology of analyzing socio-cultural environment of international affairs
To bring elements of general culture through a sociological and anthropological approach
COURSE OVERVIEW:
INTRODUCTION
Definition of sociology?
What is the role of sociology in our society?
Difference between sociology and marketing
WHY ?
Importance of sociology to international business
How can we apply sociology to business?
How can sociology affect business management?
History of globalization on a sociological perspective
Impact of globalization on businesses and jobs
HOW ?
Analysis of international environment (understanding differences)
The concept of social anthropology (understanding similarities)
Annex 2 - Undergraduate Exchange Programs 2016-2017 _ BBA INSEEC ECE Bordeaux Courses Outlines
HOW IS IT MADE?
Division of resources
Standardization or adaptation
Expansion or contraction
ETHICS IN BUSINESS
What are the ethical baselines?
Is ethical behavior good or bad for business?
Pressure for businesses to act ethically
CASE STUDIES
Working time reduction and the leisure preference in France
Food and eating behaviors
Multinational approach to child labor
Collaborative economy
Sportswear industry
ASSESSMENT:
Continuous assessment
LITERATURE / WEBSITE:
COURSE TITLE:
BUSINESS GAME Worlstrat
LEARNING OBJECTIVES/ OUTCOMES:
Understand the functions of the different departments (marketing, production, finance, sales ...) and grasp a global
approach of a company
You will be able to read and elaborate: an income statement, a statement of cash flows, and a balance sheet
COURSE OVERVIEW:
Session 0:
Presentation of the simulator and of the case study
Introducing the ECE educational platform
Decisions on the simulator
Session 01: Decision month #01 -16/02/2015
Session 02: Decision month #02 + Margins: explanation and calculation
Session 03: Decision month #03 + Loans: explanation and calculation
Session 04: Decision month #04 + Elaborate your income Statement
Session 05: Decision month #05 + Build your cash flow statement
Session 06: Decision month #06 + Building your Balance Sheet
Session 07: Decision month #07 + Prepare your Tax Bundle
Session 08: Decision month #08 + Exercise on the Income Statement
Session 09: Decision month #09 + Exercise cash
Session 10: Decision month #10 + Exercise on the Balance Sheet
Session 11: Decision month #11 + Explanation of the General Assembly
Session 12: Decision month #12 + Preparation of the General Meeting of the Shareholders
Session End: General Meeting of the Shareholders & Feed back
ASSESSMENT:
Continuous assessment (tests) and final exam
LITERATURE / WEBSITE:
•
•
https://pedago.campusonline.me/
http://www.stratelogic.net/
Annex 2 - Undergraduate Exchange Programs 2016-2017 _ BBA INSEEC ECE Bordeaux Courses Outlines
Optional Courses
3 ECTS
FRENCH FOR FOREIGNERS
COURSE TITLE:
FRENCH (Beginner level)
LEARNING OBJECTIVES/ OUTCOMES:
Learning the basics in French, in order to react in simple everyday situations. The course focuses on the development
of oral skills, while studying the French culture, way of life, and civilization. Students work together during class to
understand documents, answer questions, discuss findings and practice what is being learnt.
COURSE OVERVIEW:
What do you know about French/France?
Meeting someone and introducing oneself
Discovering Bordeaux
Understanding a brochure, an advertisement, a cultural program
Talking about oneself
In a café
Planning a trip in the southwest of France
Going shopping for the right swimsuit
ASSESSMENT:
Continuous assessment (tests) and final exam
LITERATURE / WEBSITE:
This course is based on authentic documents: tv extracts, advertisements, maps, city’s exhibition programs and so on.
Every document comes with a work sheet divided in three parts : debriefing together and understanding the
document / extracting and learning one or several linguistic points from the document (grammar, vocabulary…) /
using acquired notions in real life situations
Some lessons or exercices are extracted from textbooks : Vite et Bien, Clé International / La grammaire progressive
du français niveau débutant, Clé international
COURSE TITLE:
FRENCH (Advanced level)
LEARNING OBJECTIVES/ OUTCOMES:
This course is for students who have already acquired the basics in French. It aims at developing both oral and written
communication skills regarding a variety of subjects. From the next French president’s speech to a role-play on the
moon, the course combines debates, grammar lessons, exercises, discussions and oral and written comprehension, to
provide students with knowledge on French culture and language.
COURSE OVERVIEW:
What do you know about French/France?
Welcome to France
Discovering Bordeaux
Getting to know the French press
French and European politics
The best job in the world
Role-paly: you are going to the moon
Today and tomorrow’s technology: where do we stand?
ASSESSMENT:
Continuous assessment (tests) and final exam
LITERATURE / WEBSITE:
idem
Annex 2 - Undergraduate Exchange Programs 2016-2017 _ BBA INSEEC ECE Bordeaux Courses Outlines