FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ
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FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus Angebot für Erasmus Studenten 2013/2014 A1 - Courses of bachelor study program - Business Economics and Management No 1 2 3 4 5 6 7 8 Subject 2207431659/0200 Academic Writing Accouting Business Economics 1 Business Economics 2 Business Financial Analysis Business Information Systems Business Law Business Negotiations 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 Case Studies in Human Resources Management Case Studies in Management Case Studies in Marketing Corporate Finance Database Management Systems Economic Policy Effective Presentations Environmental management European Union Financial Mathematics 1 History of Economic Theories Human Resources Management Informatics 1 Informatics 2 International Financial Management International Management and Marketing Intercultural Communication Internet Services and Business Applications Introduction to Culture Studies Introduction to Finance Introduction to Law Introduction to Sociology Macroeconomics 1 Management Marketing Mathematics 1 Mathematics 2 Microeconomics 1 Project Management Statistics World Economy 1 Kredits 3 5 4 6 6 3 3 5 Lessons p/week 2S 2L + 2T 2L + 2S 2L + 2S 2L + 2S 2S 2L 2S Sem. winter winter summer winter winter winter summer summer 5 5 5 4 3 3 3 3 3 3 3 4 3 3 3 4 4 3 3 4 3 3 4 4 4 4 4 5 5 5 3 2S 2S 2S 2L + 1S 2S 2L 2S 2S 2S 2S 1L + 1S 2L + 1S 1L + 2T 2T 2S 2L 2S 2S 2S 2L + 1S 2L 2S 2L + 1S 2L + 1S 2L + 1S 1L + 2T 1L + 2T 2L + 2S 2L 2L + 2T 2L summer summer summer summer winter summer summer winter summer winter winter summer winter summer summer summer summer summer winter winter winter summer summer winter winter winter summer winter winter winter winter FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus Angebot für Erasmus Studenten 2013/2014 A2 - Courses of master study program - Marketing Management of Business No 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 Subject Brand Value Management Business Ethics and CSR Corporate Internet Applications Customer Relationship Management Financial Analysis & Financial Planning Financial Management 1 International Management & Business International Marketing and Trade Life Insurance Logistics Management Macroeconomics 2 Management Methods & Techniques Marketing Communication Marketing Strategies Microeconomics 2 MIS and Market Research Project Planning Quality Management 1 Quality Systems Risk Management Service Marketing Strategic Management 1 Tax and Tax Policy Kredits 3 3 3 5 3 3 3 5 3 3 5 3 5 4 4 5 5 3 5 3 3 4 3 Lessons p/week 2S 2S 2S 2S 2S 2S 2L 2L 2S 2S 2L + 1S 2S 2S 2L + 1S 2L + 1S 2S 2S 2L 2S 2S 2S 2L + 1S 2S Sem. summer winter winter winter summer winter winter summer summer winter summer summer winter summer winter winter winter winter winter winter winter winter winter Kredits 4 3 3 3 3 3 3 3 3 3 4 Rozsah 1L + 2S 2S 2S 2S 2S 2S 2S 1L + 1S 1L + 2T 2S 2L + 1S Sem. summer winter summer winter summer winter winter winter winter summer summer B - Matières de la Filière partiellement francophone No 63 64 65 66 67 68 69 70 71 72 73 Subject Business Planning Civilisation francaise Communication interculturelle Entreprendre en hotellerie et restauration en France Géographie économique francophone Gestion d´entreprise 1 Gestion d´entreprise 2 Histoire de la pensée économique Informatique 1 Intégration finanacière et monétaire européenne Macroéconomie 1 2 FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus Angebot für Erasmus Studenten 2013/2014 74 75 76 77 78 79 80 81 82 83 Macroéconomie 2 Mathématiques financières Microéconomie 1 Microéconomie 2 Négociations commerciales Politique économique approfondie Statistics 2 Terminologie économique 1 Terminologie économique 2 Union européenne 5 3 5 4 3 3 5 3 3 3 2L + 1S 2S 2L + 2S 2L + 1S 2S 2S 2L + 2T 2S 2S 2S summer summer winter winter winter summer summer winter summer winter C - Courses for Master in Tourism / Matieres pour le Master en tourisme / Fächer fur Magisterstudium im Tourismus Courses No 86, 91, 93, 97, 98 - are primarily dedicated for students from CU Eichstätt- Ingolstadt No 84 Kredits 4 Lessons p/week 2C Sem. winter 4 5 3 3 2S 1P+2S 2S 2S winter summer winter summer 85 86 87 88 Subject Business Negotiation Case Studies of Intercultural Communication in Tourism Cultural and Urban Tourism Communication Skills in International Tourism 1 Communication Skills in International Tourism 2 89 Culture of English speaking countries 4 2P + 1C winter 90 91 92 93 94 95 96 97 98 Culture des pays Destination Management Etudes de cas - communication Field Trip 2 /terénny výskum/ Intercultural Relations in the Tourism Practise International Tourism Marketing Le marketing international en tourisme Strategies and Regional Tourism Planning Tourism Management and Marketing 4 5 4 6 6 6 6 5 6 2P + 1C 1P + 2S 2S 4S 2P + 1C 2P + 1C 2P + 1C 1P + 2S 2P + 2S winter summer winter summer winter winter winter summer summer Blok - D Courses offered by Department of Language Communication in Business No 99 100 101 Subject Basic Problems of Market Economy Effektiv Präsentieren Foreign Language in Business 1 - English Kredits 3 3 3 3 Lessons p/week 2S 2S 2S Semester winter summer winter FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus Angebot für Erasmus Studenten 2013/2014 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 Foreign Language in Business 1 - French Foreign Language in Business 1 - German Foreign Language in Business 1 - Spanish Foreign Language in Business 2 - English Foreign Language in Business 2 - French Foreign Language in Business 2 - German Foreign Language in Business 2 - Spanish Foreign Language in Business 3 - English Foreign Language in Business 3 - French Foreign Language in Business 3 - German Foreign Language in Business 3 - Spanish Foreign Language in Business 4 - English Foreign Language in Business 4 - French Foreign Language in Business 4 - German Foreign Language in Business 4 - Spanish Geschäftsverhandlungen Interkulturelle Kommunikation Slovak Language for Foreigners 1 Slovak Language for Foreigners 2 Wirtschaftsterminologie 1 Wirtschaftsterminologie 2 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 Note: L – Lecture S – Seminary T – Training Lesson 4 2S 2S 2S 2S 2S 2S 2S 2S 2S 2S 2S 2S 2S 2S 2S 2S 2S 2S 2S 2S 2S winter winter winter summer summer summer summer winter winter winter winter summer summer summer summer winter summer winter/summer winter/summer winter summer FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus Angebot für Erasmus Studenten 2013/2014 A1 Courses of bachelor study program - Business Economics and Management 01 Annotation ACADEMIC WRITING Introduction to writing in English. Various kinds of writing. Writing in business. Business letter writing. Writing of abstracts and summaries. Comparing bad and good writing. Writing economically. Writing needs. Presenting ideas and arguments in written style. Writing skills for academic purposes. Language English Number of Credits 3 Semester winter Lecturer PhDr. Mária Spišiaková, PhD. 02 ACCOUNTING Annotation Understanding of economical relations in company and their recording in accounting. On the basis of knowing basic methodical devices of accounting to understand the fundamentals of double-entry bookkeeping and singleentry bookkeeping. On the basis of knowing generally accepted accounting principles to get to know accounting assets, liabilities, equity, expenses and income. To get to know basic overview of financial statements and their financial analysis. To obtain basics of managerial accounting, its objects, functions and its relationship to finacial accounting. Understanding principles of single-entry book keeping and to have an information about basics from interrnational accounting. Conceptual framework to financial accounting. Double-entry bookkeeping in the companies. Financial statements in the companies. Single-entry bookkeeping. 5 FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus Angebot für Erasmus Studenten 2013/2014 Language English Number of Credits 5 Semester winter Lecturer Doc. Ing. Miroslav Škoda, PhD. 03 BUSINESS ECONOMICS 1 Annotation Business and entrepreneurship. Main principles of business, goals and functions of it. Life cycle, creation and abolishment of the enterprise. Short term and long term actives of the enterprise. Costs, their nature, classification, functions. Calculations, cost calculations, methods of costs calculations. Pricing. Structure of prices, pricing processes. Revenues, estimation and measurement. Profit/loss as the outcome of business activities. Profit calculations. Language English Number of Credits 4 Semester summer Lecturer Ing. Ladislav Klement, PhD., Ing. Vladimíra Klementová, PhD. 04 BUSINESS ECONOMICS 2 Annotation Investments, investing, investment processes. Classification of investments. Effectiveness of invested sources. Organization of supplies. Planning, supply and storage management. Types of production activities, production capacity. Selling management and organization. Marketing activities. Selling policy, product structure. Employees – structure and classification. Human resources management. Work, workload management. Remuneration. Netto, brutto salaries/incomes from employment. Language English 6 FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus Angebot für Erasmus Studenten 2013/2014 Number of Credits 6 Semester winter Lecturer Ing. Ladislav Klement, PhD., Ing. Vladimíra Klementová, PhD. 05 BUSINESS FINANCIAL ANALYSIS Annotation Methodology of business financial analysis. Partial and complex business financial analysis. Analysing financial statements of a firm. Assets and debt analysis. Revenues and costs analysis. Cash flow analysis. Evaluating financial performance of a firm. The levers and basic indicators of business financial performance. Liquidity analysis. Debt analysis. Activity analysis. Profitability analysis. Market value analysis. Assessing and predicting the financial performance of a firm. Language English Number of Credits 6 Semester winter Lecturer Ing. Ľuboš Elexa, PhD. 06 BUSINESS INFORMATION SYSTEMS Annotation The course provides an overview of concepts, tools, and organizational structures required for an effective management of information resources in business. It compares and contrasts the roles of hardware, software, people and data resources in a computer-based information system. A special attention is devoted to electronic business and commerce systems, enterprise business systems, and security and ethical challenges related with the development of information technologies. Students are lead to apply the theoretical background in practise by solving numerous case studies. Language English Number of Credits 3 7 FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus Angebot für Erasmus Studenten 2013/2014 Semester winter Lecturer RNDr. Miroslav Hužvár, PhD. 07 BUSINESS LAW To obtain knowledge about business law as a part of law, about types of businesses in Slovakia and business obligations. Annotation Introduction to Business Law. Business law – commercial law – company law. Legal acts regulating Slovak business law. Commercial law and related branches of law. Types of businesses in Slovakia – private (sole) trade, unlimited partnership, limited partnership, limited liability company, joint stock company, cooperative. Process of establishing a company. Dissolution of a company. Commercial Register. Companies based on EU Law. Law of contracts. Business obligations. Free movement of goods and persons according to EU law and recognition of qualification. Freedom of establishment, freedom to provide services and free movement of capital in the EU. Language English Number of Credits 3 Semester summer Lecturer Ing. Mgr. Miroslava Tuschlová, PhD. 08 BUSINESS NEGOTIATIONS Annotation Intercultural aspects of negotiating. Basic principles of negotiation. Useful qualities of a successful negotiator. Common negotiating mistakes. Negotiating styles, strategies and tactics. The phases of business negotiation. Preparation for a negotiation. Opening a negotiation: welcome, introductions, greetings, ice breaking, small talk. Starting a negotiation: agenda, timing, roles, establishing positions. Making and responding to proposals. Managing conflict. Bargaining, Conclusion and agreement. Techniques and phases of presentation. Visual aids and body language in business negotiation. Presentation of a project – simulation of a business negotiation and its 8 FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus Angebot für Erasmus Studenten 2013/2014 evaluation. Language English Number of Credits 5 Semester summer Lecturer Doc. PhDr. Ján Chorvát, PhD., PhDr. Mária Spišiaková, PhD. 09 CASE STUDIES IN HUMAN RESOURCES MANAGEMENT Annotation Enter the theme of case studies for themes: Personal strategy and politics, Human resources plan, Section of personal work, The work analyses, The choice and recruitment, The orientation and adaptation of employee, The employee evaluation, The motivation, The employee relationship, The employee care. The solving the concrete case studies from Slovak and foreign manager working experience. Language English Number of Credits 5 Semester summer Lecturer Mgr. Gabriela Bočincová, PhD., Ing. Jozef Ďurian, PhD. 10 CASE STUDIES IN MANAGEMENT Annotation Case studies concern to the main management function such as planning, organising, decision making, leadership, motivation, controlling, communication, organisational development, organisational behaviour as well as the topics of organisational culture and business ethics. NOTE: This subject can be attended only by students that had passed previously basics in Management. 9 FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus Angebot für Erasmus Studenten 2013/2014 Language English Number of Credits 5 Semester summer Lecturer Doc.Ing. Dagmar Kokavcová, PhD. 11 CASE STUDIES IN MARKETING Annotation Case studies about the role, position and importance of marketing within business acitivities. Case studies concerned on particular tools of marketing mix (product, place, price, integrated marketing communication). Case studies regarding issues of segmentation, targeting and positioning process. Case studies focused on B2C (consumer behaviour of individuals and households) and B2B (specifics of organizational buying behaviour). Case studies oriented on marketing analysis. Case studies on the subject of marketing analysis, marketing strategies and marketing planning. Solving and application of case studies in different branches (services marketing, consumer marketing, industrial marketing, non-profit marketing…etc.) Language English Number of Credits 5 Semester summer Lecturer Doc.Ing. Janka Táborecká, PhD. 12 CORPORATE FINANCE Annotation The course provides students with principles of corporate finance – financial decision-making about sources of finance in a business. It deals with the issues of capital structure on the one hand, and with the process of decisionmaking on effective allocation and usage of raised funds on the other hand. Introduction to Corporate Finance. External equity sources of finance. Internal equity sources of finance. Debt sources of finance (bank credit). Alternative debt sources of finance. Capital structure. Investments. Current assets (Management of working capital) 10 FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus Angebot für Erasmus Studenten 2013/2014 Language English Number of Credits 4 Semester summer Lecturer Ing. Miroslava Vinczeová, PhD. 13 DATABASE MANAGEMENT SYSTEMS Annotation Relational database systems and their use in business data analysis. Database structure, creating the basic database objects and relations. Using filters and various kinds of queries to find information in a database. Designing forms and reports. Language English Number of Credits 3 Semester Winter Lecturer Ing. Zuzana Rigová, PhD.; Ing. Viera Tomišová 14 ECONOMIC POLICY Annotation Theory of the economic policy and its evolution, aims, instruments and economic policy holders, economic-political decision making. Partial economic policies: monetary, fiscal and foreign trade policies. Segments of the economic policy: stabilization policy, structural policy, competition policy, social policy, employment policy, regional policy, environmental policy, microeconomic policy of the state. The impact of the globalization and integration on the creation and realization of the economic policy, economic policy of the EU and its impact on the creation and realization of the SR economic policy. Language English Number of Credits 3 Semester summer 11 FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus Angebot für Erasmus Studenten 2013/2014 Lecturer Ing. Barbora Babiaková, PhD. 15 EFFECTIVE PRESENTATIONS Annotation Introduction. Effective presentations. Technical equipment and visual aids supporting an effective presentation. Basic presentation skills. Handling difficult questions. Language of presentations. Presentations at seminars and conferences. Topics for presentations. Trial presentations of students. Video presentations. Language English Number of Credits 3 Semester summer Lecturer PhDr. Anna Zelenková, PhD., PhDr. Mária Spišiaková, PhD. 16 ENVIRONMENTAL MANAGEMENT Annotation The Environmental Management Course will provide students with foundation knowledge in two basic parts. In the first part students will learn terminology and the relationship of environmental issues in the global, European and national contexts. The second part of the course will be aimed at environmental aspects of business management, development strategies and instruments of environmental policy as they are applied to entrepreneurial enterprises, e.g. EMAS, ecolabelling and green marketing. Language English Number of Credits 3 Semester winter Lecturer Doc. Ing. Dana Švihlová, PhD. 17 EUROPEAN UNION Annotation The aim of the course is to achieve knowledge about basic principles of the European economic integration : its history, institutional background, policies 12 FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus Angebot für Erasmus Studenten 2013/2014 of the EU. The course underline the economic status of the EU in the global world. Introduction to European integration. Classic theory of economic integration. Brief history of the European Union. Chosen issues of the European Union enlargement. Institutional framework of European integration. Budget of the European Union. Internal Policies of the EU. External Policies of the EU. Monetary Integration in Europe. Economic situation of the EU. Challenges for the EU development in the future. Language English Number of Credits 3 Semester summer Lecturer Ing. Žaneta Lacová, PhD. 18 FINANCIAL MATHEMATICS 1 Annotation Simple and Compound Interest. Continuous Compounding. Accumulated and Discounted Values for Fractional Interest Periods. Nominal, Effective and Real Interest Rates. Simple and Compound Discount. Equations of Financial Value, Fischer Equation. Annuity – Definitions and Notations. Measures for Evaluating an Investment, Net Present Value, Internal Rate of Return. Ordinary Annuities, Annuities Due, General Annuities, Other Annuities. Amortization and Sinking Funds, Equal Payments, Non-equal Payments, Repay a Loan by One-time Payment. Annual Percentage Rate (APR). Language English Number of Credits 3 Semester Winter Lecturer Mgr. Mária Stachová, PhD. 19 HISTORY OF ECONOMIC THEORIES Annotation Development of basic theories of economic thought since ancient and medieval economic thought, especially since the beginning of classical economy. The Neoclassical economy. Keynesian and neokeynesian economy. Neoconservative theories. Important socio-economic theories. 13 FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus Angebot für Erasmus Studenten 2013/2014 Language English Number of Credits 3 Semester winter Lecturer Doc.Ing. Mária Horehájová, PhD. 20 HUMAN RESOURCES MANAGEMENT Annotation The philosophy of human resources management and the personal role in the organization. Human resources policy and strategy, planning of human resources. Personal activities – labour markets, forms of employment, job analysis, recruitment and selection methods, development and motivation of human resources, learning principles and training skills, performance assessment, negotiation agreement. Social policy and personal information system. Language English Number of Credits 4 Semester summer Lecturer Mgr. Gabriela Bočincová, PhD., Ing. Jozef Ďurian, PhD. 21 INFORMATICS 1 Annotation Introduction to informatics. Information systems and information technologies. Their business applications. Computer data processing. Major types of computer software. Software development and distribution. Telecommunication networks. Internet. Security of electronically processed data, main security problems and solutions. Major trends in business informatics. Language English Number of Credits 3 Semester winter 14 FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus Angebot für Erasmus Studenten 2013/2014 Lecturer Ing. Peter Laco, PhD., Ing. Jolana Gubalová, PhD., RNDr. Miroslav Hužvár, PhD. 22 INFORMATICS 2 Annotation To teach effective and efficient applications of an electronic spreadsheet package and a database management software for solving business problems. Language English Number of Credits 3 Semester summer Lecturer Ing. Zuzana Rigová, PhD., Ing. Jolana Gubalová, PhD. 23 INTERNATIONAL FINANCIAL MANAGEMENT Annotation The aim of the course is provide students with basic and advanced knowledge of core theories in international financial management, its international trends in the first part and describe and apply the most important financial management techniques in decision making process used in international companies. Language English Number of Credits 3 Semester summer Lecturer Doc.Ing. Hussam Musa, PhD., Ing.Jaroslav Ďaďo ml., PhD. 24 INTERNATIONAL MANAGEMENT AND MARKETING Annotation To adopt basic information about marking tools and marketing activities in global market for implementing marketing strategies in global market. To learn how understand the implication of applying marketing concepts in the international domain. Globalization as the process. Global marketing environment. Global marketing strategies. Adaptation of marketing mix for international market. Marketing activities – analysis, research, planning… in international 15 FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus Angebot für Erasmus Studenten 2013/2014 marketing. How to chose target market? Consumer behavior in different markets. Language English Number of Credits 4 Semester summer Lecturer Prof. Ing. Jaroslav Ďaďo, PhD., Ing. Dagmar Kokavcová, PhD., Ing. Lenka Theodoulides, PhD. 25 INTERCULTURAL COMMUNICATION Annotation The aim of the course is to acquire cross-cultural communication competence in business, to be aware of the values of students’ own culture and differences among cultures and to develop critical attitude to stereotypes and biases. The course gives brief overview of the cultural barriers and their solutions, discusses the cultural clashes in the context of cultural dimensions and shows ways to cultural learning and cultural awareness. Language English Number of Credits 4 Semester summer Lecturer PhDr. Mária Spišiaková, PhD., Mgr. Dana Benčiková, PhD. 26 INTERNET SERVICES AND BUSINESS APPLICATIONS Aim of this subject is to provide students overview about use of information and communication technologies that can be used in economics and business administration. Annotation Use of internet services in economic praxis. Catalogue and fulltext search. WebPages creation with help of standard office programs. Web graphics. WebPages creation with help of specialized programs. Basics of HTML. Registration and publishing of a website. Language English 16 FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus Angebot für Erasmus Studenten 2013/2014 Number of Credits 3 Semester summer Lecturer Ing. Peter Laco, PhD. 27 INTRODUCTION TO CULTURE STUDIES Annotation Culture. Culture values. Culture shock. Intercultural management. Emigration and immigration. Cultural diversity in the labour market and its management at a workplace. Ethnic, cultural and religious identity. Problems of a multicultural society. Cultural stereotypes. Language English Number of Credits 3 Semester winter Lecturer PhDr. Anna Zelenková, PhD., Mgr. Peter Poliak, PhDr. Mária Spišiaková, PhD. 28 INTRODUCTION TO FINANCE Annotation To familiarize students with the basic concepts and questions of the theory of finance, its parts and financial terms used in literature, so they will be able use this fundamental knowledge throughout their later studies for either bachelor or master degree. Introduction into finance; Public finance, macroeconomic perspectives; Monetary circulation and currency; Banking and financial market; Insurance and insurance business; Securities, stock exchange and derivatives; FX markets and instruments Language English Number of Credits 4 Semester winter Lecturer Ing. Jaroslav Ďaďo ml., PhD. 29 INTRODUCTION TO LAW 17 FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus Angebot für Erasmus Studenten 2013/2014 To obtain knowledge about law, about branches and sources of law. To explain general principles between continental and anglo-american legal system, Slovak legal system and European legal system. To obtain knowledge about human rights. Annotation Definition of Law. Division and branches of Law. Sources of Law. Constitutional Law. Constitution of the Slovak Republic and of Englishspeaking countries. Natural law and positive law. Roman Law. Rise of legal systems in Europe. Continental system and Anglo-American system. Common Law and Equity. Other world legal systems. Legal ethics. Basic principles of International Law. Treaties, customs, general principles and decisions of courts as its sources. European Law as a new legal system. Supranationality, primacy and direct effect. European Communities and European Union. Regulations, directives, decisions and ECJ judgments. Civil Law. Substantive Law and Procedural Law. Family Law. Language English Number of Credits 3 Semester winter Lecturer Ing. Mgr. Miroslava Tuschlová, PhD. 30 INTRODUCTION TO SOCIOLOGY Annotation Invitation to Sociology; Culture and Society; Social Groups; Social Interaction and Everyday Life; Deviance and Social Control; Stratification and Social Mobility; Government, Politics and the Problems of Democracy; The Family; Education; Communication and Media; Religion; Understanding Social Change. Language English Number of Credits 3 Semester summer Lecturer Doc. Ivan Chorvát, CSc. 31 MACROECONOMICS 1 Annotation 18 FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus Angebot für Erasmus Studenten 2013/2014 Introduction to Macroeconomics. Macroeconomic Goals and Instruments. Measuring National Output and Income. Aggregate Demand and Aggregate Supply. Macroeconomic Equilibrium. Consumption, Savings and Investments. Economic Growth. Money and Money Market. Opened Economy. The Business Cycles. Unemployment. Inflation. Monetary, Fiscal, International Trade and Income Policy. Foreign Trade Currency. International Monetary System. Language English Number of Credits 4 Semester summer Lecturer Doc.Ing. Mária Horehájová, PhD., Ing. Žaneta Lacová, PhD. 32 MANAGEMENT Annotation System theory and management systems, Approaches to menagement deffinition, History of managment, Basic function of management, Principles of management, Manager and its attributes, Planning system, Methods of planning, Organisation, creating and optimizing the organisational structures, Organisational standards, Leadership and its basic tools, Checking system, Decision making, Techniques of decision-making, Information, Organisational culture. Language English Number of Credits 4 Semester winter Lecturer Doc. Ing. Dagmar Kokavcová, PhD., Ing. Lena Theodoulides, MBA, PhD. 33 MARKETING Annotation Role of marketing in the global economy. What is marketing? What does the marketing concept mean? Finding target market opportunities with market segmentation. Marketing environment. Marketing analyse. Marketing information system and marketing research. Consumer behaviour and customer satisfaction. Elements of product planning, product mix, newproduct development. Distribution channels and distribution policy. 19 FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus Angebot für Erasmus Studenten 2013/2014 Language English Number of Credits 4 Semester winter Lecturer Doc.Ing. Janka Táborecká, PhD. 34 MATHEMATICS 1 Annotation Limit calculus, applications of one variable functions, differential calculus of one variable functions, applications of differential calculus of one variable functions, differential calculus of more variable functions, applications of differential calculus of more variable functions. Language English Number of Credits 4 Semester winter Lecturer Prof. RNDr. Rudolf Zimka, PhD., RNDr. Jana Špirková, PhD. 35 MATHEMATICS 2 Annotation Integral calculus, applications of integral calculus, infinite series, applications of infinite series, linear algebra, applications of linear algebra Language English Number of Credits 4 Semester summer Lecturer Prof. RNDr. Rudolf Zimka, PhD., RNDr. Jana Špirková, PhD. 36 MICROECONOMICS 1 20 FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus Angebot für Erasmus Studenten 2013/2014 Annotation Introduction to economics. Basic problems of the economic organization. Production possibility frontiers. Market and market mechanism. Demand and supply in individual markets. Demand, utility and consumer behavior. Business organization. Supply theory and marginal product. Economic analysis of costs, revenues and profit. Competition. Perfect competition. Imperfect competition – monopoly, oligopoly, monopolistic competition. Pricing of factors of production. Labor market and wages. Land market and rent. Capital market. Income distribution. Language English Number of Credits 5 Semester winter Lecturer Doc.Ing. Mária Horehájová,PhD., Ing. Žaneta Lacová, PhD., Ing. Mária Považanová, PhD., Ing. Ladislav Klement, PhD. 37 PROJECT MANAGEMENT Annotation Project Management is a management discipline, which helps organisation to manage great and unique projects. There are some differences between functional and project management. Students, who successfully passed the course, would know basic principles, methods and the special techniques of Project Management like Net Analysis, CPM, PERT, Gantt Diagrams, Team management, Risks Analysis and many others. They’d use Project Management supporting software, particularly MS Project. Project Management, Organization of the project, Project plans, Realization of the project, Project controlling, The Project Management tools and methods, Team management, Financial management of the project, Project Management software. Language English Number of Credits 5 Semester winter Lecturer Ing. Gabriela Kormancová, PhD. 38 STATISTICS 21 FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus Angebot für Erasmus Studenten 2013/2014 To teach students to use descriptive statistics, probability theory, inference statistics, regression and correlation methods, time series analysis and categorial data analysis for transformation of information into such form which enables them to make optimal decisions within the management of economic processes on the level of middle and top management. Annotation Fundamentals and basic ideas used in statistics. Data collection procedures and their graphical presentations. Frequency distribution of one- and twodimensional statistical files. Measures of central tendency, variability and their properties. Measures of concentration. Skewness and kurtosis. Covariance. Introduction to probability. Probability distributions. Distributions of discrete and continuous random variable. Two dimensional distributions of random variable. Limit theorems. Random sampling and sampling distributions, estimators of population parameters. Inference statistics: confidence intervals and hypothesis tests. ANOVA analysis. Introduction to regression and correlation analysis – linear and nonlinear regression, simple and multiple regression and correlation. Dependence analysis for categorial data. Index numbers. Introduction to time series: trend analysis and seasonal decomposition. Language English Number of Credits 5 Semester winter Lecturer RNDr. Pavol Kráľ, PhD., Ing. Alena Kaščáková, PhD., doc. RNDr. Ladislav Kulčár, CSc. 39 WORLD ECONOMY The aim of the course is to learn basic terms of world economy regarding international economic relationship and charakteristics of main regions of world economy. Annotation The characteristics of basic international economic relationship and their development especially after World War II. and their perspectives in the 21st century under condition of globalization – international trade of goods, services, capitals and movement of labor forces. The charactersitics of main countries and regions of world economy – developed, transitive and developing countries. Language English 22 FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus Angebot für Erasmus Studenten 2013/2014 Number of Credits 3 Semester winter Lecturer Ing. Mária Považanová, PhD. A2 Courses of master study program – Marketing and Management of Business 40 BRAND VALUE MANAGEMENT Annotation Brand definition. Brand as the strategic asset. Strategic brand analysis. The brand identity system. Brand as the part of product and the marketing communication. Brand value proposition – benefits of brand. Brand customer relationship. Brand personality. Brand strategies. Managing brand system. Measuring brand equity across products and markets - segments. Language English Number of Credits 3 Semester summer Lecturer Prof. Ing. Jaroslav Ďaďo, PhD. Sr. 41 BUSINESS ETHICS AND CSR Annotation The main goal and importance of Business Ethics as a scientific discipline, a relationship with other disciplines. Ethical theories and entrepreneurship. Models of ethical decision-making. Integration of ethics in company’s corporate culture structure. Institutionalization of ethics in a corporation. Code of ethics and ethics program. Ethics of management. Ethics and human resource management. Ethics and marketing. International business ethics. The main goal and importance of corporate responsibility, the relationship of the corporation to their stakeholders, stockholder, and to local, state, and international society. This course will include case studies of illegal corporate activities as well as a study of virtuous companies. The students will gain knowledge of how to create and establish a clear vision of the corporation’s responsibility to all in society and at the same time maintaining the corporation’s goal. 23 FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus Angebot für Erasmus Studenten 2013/2014 Language English Number of Credits 3 Semester winter Lecturer Mgr. Dana Benčiková, PhD., Cole David, MA 42 CORPORATE INTERNET APPLICATIONS Annotation Internet and its services. World Wide Web – design principles and HTML (HyperText Markup Language), practical examples of website development. Server side scripting – ASP (Active Server Pages), principles and applications development. Database management and practical examples in MS Access and SQL (Structured Query Language). Integration of HTML, ASP and SQL, and its use in corporate internet applications. Language English Number of Credits 3 Semester Winter Lecturer Ing. Peter Laco, PhD. 43 CUSTOMER RELATIONSHIP MANAGEMENT Annotation Language Consumer behavior, models, factors and processes. Relations and forms of exchanges with the customers in marketing oriented company. Relationship variables and dimensions. Relationship value for the customer and customer value for the company. Commitment, trust, satisfaction and loyalty of the customers. Building relationships and relationship marketing. CRM, its history and developments. CRM principles, processes, strategy. Information system in CRM and CRM implementation in practice. B2B market peculiarities and changing market environment. Types of customers and definition of key customers (accounts). Selection process of key customers, criteria and assessment of customer attractiveness. Different categories of key customers. Key account management – importance, reasons, contributions. Objectives, processes, levels and tools in KAM. English 24 FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus Angebot für Erasmus Studenten 2013/2014 Number of Credits 4 Semester winter Lecturer Ing. Lucia Bartková, PhD., Doc. Ing. Janka Táborecká Petrovičová, PhD. 44 FINANCIAL ANALYSIS AND FINANCIAL PLANNING Annotation Utilisation of financial analysis ex-post in financial planning. Financial analysis ex-ante, methods of financial situation prediction. Financial planning in company. Methods of corporate financial planning. Planning of working capital. Planning of profit. Cash flow planning. Annual plan of cash flow. Short-term plan of cash flow – plan of liquidity. Financial balance. Model approaches in strategic financial planning. Deterministic models. Types of likelihood models and their application. BSC – strategic system of measuring and managing of company performance. Case studies solving. Language English Number of Credits 5 Semester winter Lecturer Katarina Perikova, Ing., PhD. 45 FINANCIAL MANAGEMENT 1 Annotation Introduction to financial management, the contents and framework for financial decision making. Capital structure - overview of the financing decision, the optimal capital structure. Investment decisions – investment appraisal methods, risk in investment decisions, portfolio theory. Management of working capital. Financial risks and international aspects of financial management. Internal financing, dividends and dividend policy. Language English Number of Credits 3 Semester winter Lecturer Ing. Hussam Musa, PhD., Ing. Miroslava Vinczeová, PhD., doc. Peter Krištofík, PhD. 25 FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus Angebot für Erasmus Studenten 2013/2014 46 INTERNATIONAL MANAGEMENT AND BUSINESS Annotation Introduction into international business. Internationalization and globalization. Multinational companies and their strategies. Management models in the international environment. International Business, national competitiveness. International Culture. Language English Number of Credits 3 Semester winter Lecturer Ing. Dagmar Kokavcová, PhD., 47 INTERNATIONAL MARKETING AND TRADE Annotation Introduction to international marketing and trade; Factors determining process of internationaliz.; The environment in international market; Social and cultural consideration in international marketing, dimensions of culture; Researching and applying cultural values; International Organisations; Market Entry: choices, selection, risk, segmentation, market entry strategies; Standardization vs. adaptation of marketing mix for international market; International marketing planning, research, program and information system. Process of globalization in international marketing. Selection of global marketing program; Problems of international marketing research. Language English Number of Credits 5 Semester summer Lecturer prof. Ing. Jaroslav Ďaďo, PhD., Mgr. Dana Benčiková, PhD. 48 LIFE INSURANCE Annotation Life Insurance, Life Tables – Male, Female and Unisex; Net Single Premium, Net Annual Premium, Pure Endowment Insurance, Whole Life Insurance, Term Life Insurance, Special Types of Annuities, Annuities Payable m-times a 26 FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus Angebot für Erasmus Studenten 2013/2014 Year, Gross Single Premium, Gross Annual Premium, Technical Provisions (Reserves), Risk and Saving Part of Premium, Surrender Value, Profit Share Language English Number of Credits 3 Semester summer Lecturer RNDr. Jana Špirková, PhD ., Ing. Alena Kaščáková, PhD. 49 LOGISTICS MANAGEMENT Annotation 1.Introduction to logistics – material management – business logistics – logistics management; logistics operations and customer service – logistical relationships within the firm. 2. Logistics strategy - Porter´s model of a value chain; supply chain and integration – supply chain management – logistics strategy drivers. The purchase, production and distribution logistics. 3. Material flow and information flow and cash flow – fundamentals of process management - operating productive systems; JIT, logistics outsourcing. 4. Order processing – demand forecasting – customer´ data processing, Internet/EDI. 5. – 6. Inventory management – inventory control systems; economic order quantity models – basic EOQ model – EOQ model with noninstantaneous receipt – EOQ models with reorder point, safety stocks, service level. 7. - 8. Warehouses – warehouse equipment - warehouse operations; Warehouse Management Systems (WMS) 9. Logistics controlling – direct/indirect costs – total costs of ownership concept.10. Logistics (or operations) process improvement - process mapping – process redesign. 11. Advanced logistics and information systems - Decision Support Systems. Language English Number of Credits 3 Semester winter Lecturer Ing. Denisa Malá, PhD. 50 MACROECONOMICS 2 Annotation Determination of equilibrium value of income in two-sectoral as well as in three-sectoral economy, automatic stabilizers. IS-LM model, its structure, elements of IS-LM model, simultaneous equilibrium in goods and money 27 FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus Angebot für Erasmus Studenten 2013/2014 market. Applying the IS-LM model. Equilibrium in the small open economy, ISLM- BP Model (Mundell-Fleming model). AD-AS model, Aggregate supply and aggregate demand, short run static model af aggregate supply. Labor market, Unemployment, Phillips curve. Inflation and desinflation. Short-run tradeoff between Inflation and Unemployment. Language English Number of Credits 5 Semester summer Lecturer Ing. Mariana Považanová, PhD., Ing.Mgr.Miroslava Tuschlová, PhD. 51 MANAGEMENT METHODS AND TECHNICS Annotation Methods of normative creative thinking, (morphology matrix), creative problem solving (TRIZ), intuitive creative thinking, SixSigma technique, Activity Based Costing and AB Management, idea generation methods (lateral thinking, nominal group technique, snowballing) and analytical methods (Solutio Effect Analysis, Taguchi methods). Language English Number of Credits 3 Semester summer Lecturer Doc.Ing. Dagmar Kokavcová, PhD., Ing.Lena Theodulides, MBA, PhD. 52 MARKETING COMMUNICATION Annotation Integrated marketing communication and its separated tools. Process of marketing communication and parts of this process. Advertising, models of advertising influence to consumer. Research of advertising. Communication plan. Cooperation with advertising agency. Publicity and public relation. Crisis communication. Personal selling, fairs and exhibitions. Promotion. Direct marketing. Advertising law, advertising ethics. Language English Number of Credits 5 Semester Winter Lecturer Ďaďo Jaroslav, 28 FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus Angebot für Erasmus Studenten 2013/2014 53 MARKETING STRATEGIES Annotation Introduction to strategic marketing. Marketing planning and marketing plan. Process of marketing strategy development in general and with the respect to business strategy. Creation and offer of customer value, value analysis. Managing marketing information. Marketing and situation analysis of environment. STP as a heart of strategic marketing – segmentation strategies, approaches of targeting, positioning maps, USP. Strategic issues of managing marketing mix, new product development process, brand management. Classification of marketing strategies. Implementation and organization of marketing activities, marketing audit and control. Customer relationship management, Relationship marketing and Key account management. IT in marketing and new trends. Language English Number of Credits 4 Semester summer Lecturer Ing. Janka Táborecká, PhD., Ing. Denisa Lipnická 54 MICROECONOMICS 2 Annotation Instruments and methods of economic analysis. Theory of consumers’ behaviour, budget constraints, preferences, indifference analysis, consumers’ optimum. Individual and market demand, elasticity of demand. Uncertainty and risk. Short-run and long-run production functions. Isoquants and marginal rate of technical substitution. Cost minimisation and optimal bundle of inputs. Costs and revenue analysis under different market conditions. Profit maximisation, long-run and short-run equilibrium of firm under monopoly, oligopoly and monopolistic competition. Microeconomic analysis of labour and capital market. Market failures, causes and microeconomic policy instruments. Language English Number of Credits 4 Semester winter 29 FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus Angebot für Erasmus Studenten 2013/2014 Lecturer Ing. Mária Horehájová, PhD., Ing. Žaneta Lacová, PhD. 55 MIS AND MARKET RESEARCH Annotation Introduction to MIS – information importance, parts of the MIS. Market research, its scope, benefits for managerial decisions, types, process and ethical aspects. Identification of marketing problem/issue, data resources, techniques of data gathering (observation, interview, laboratory and natural experiment), contact methods. Primary data gained from the qualitative research, Primary data gained from the quantitative research – principles of designing the questionnaire. Sampling methods, filed research realization, coding and control. Processing and analysis, interpretation and presentation of research results, their distribution and exploitation for marketing purposes. Language English Number of Credits 5 Semester Winter Lecturer Doc. Ing. Janka Táborecká, PhD. 56 PROJECT PLANNING Annotation Project definition, classification of projects, project examples, process of the project realization, project planning, project goals, project matrix organizations, time planning, network diagrams, Gantt chart, resource planning, risk planning, process of project control, project closing process, project evaluation, project planning trends. Language English Number of Credits 5 Semester winter Lecturer Ing. Gabriela Kormancová, PhD. 57 QUALITY MANAGEMENT Annotation 30 FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus Angebot für Erasmus Studenten 2013/2014 Management of quality in organizations. Principles for setting up a Quality Management System in organizations and necessary documents. Process management. Preparing a organization for certification. Specific guidelines for drafting a Quality Guide for service organizations. CAF models and EFQM Excellence Model. Language English Number of Credits 3 Semester winter Lecturer Ing. Denisa Malá, PhD., Ing. Lucia Bardošová 58 QUALITY SYSTEMS Annotation Basic terms and approaches to definition of quality, planning of quality, quality assurance, quality system based on: ISO 9000, methods and processes of implementing quality systems in organizations, , audits, types of audits and processes, improvement of quality systems, trends in implementation of quality systems, fundamentals and relationships between categories of effectiveness of quality, production-technical effectiveness and how to measure it. The ISO 19011 norm – rules for performing an audit; management of an audit program; drafting of an audit program, steps in an audit, competency and evaluation of auditors. Language English Number of Credits 5 Semester winter Lecturer Ing. Marcela Kovaľová 59 RISK MANAGEMENT Annotation Acquisition of knowledge about crisis development in enterprise and skills in evaluation of entrepreneurial and project risks. Language English 31 FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus Angebot für Erasmus Studenten 2013/2014 Number of Credits 3 Semester winter Lecturer Ing. Ladislav Klement, PhD., doc. Ing. Ján Závadský, PhD. 60 SERVICE MARKETING Annotation Theoretical determination of services, their importance in current economy. Basic characteristics and classification kriteria of services. Production and sale process, duality of services and factors influencing production and duality of services. Developments and concepts in services marketing, comparison with product marketing. Conceptual framework for development of marketing strategy in the services area and specifics of marketing management in the process of services marketing. Consumer behavior in service sector. Peculiarities of extended marketing mix (7 P´s) and marketing activities and thein application in non-profit marketing. Language English Number of Credits 3 Semester winter Lecturer Ing. Monika Ďaďová, doc. Ing. Janka Táborecká, PhD., doc. Ing.Ján Šebo, PhD., Ing.Katarína Petríková 61 STRATEGIC MANAGEMENT 1 Annotation Introduction into the concept of the strategy; Strategy development process; Goals, values and performance of company; Analysing industry environment and intra industry analysis; Analysing resources, capabilities, organisational structure and management systems of company; Analysis of competitive advantage and its sustainability; Types of competitive advantage; Business strategies in different industry contexts – life cycle, structure, competition and success factors; Corporate strategy – vertical integration and the scope of the business, diversification strategy, managing the multibusiness corporation; Competitive strategy in international context – multinational and global strategy; Strategic choices; Implementing the strategy – organising, resourcing and managing strategic change, managing the multibusiness company; Current trends in strategic management. 32 FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus Angebot für Erasmus Studenten 2013/2014 Language English Number of Credits 4 Semester winter Lecturer Ing.Lena Theodulides, MBA, PhD., Ing. Gabriela Kormancová, PhD., doc.Ing. Dagmar Kokavcová, PhD., 62 TAX AND TAX POLICY Annotation History of taxation and tax theories, basic principles of taxation, classification of taxes. Primary and secondary tax pertinences. Taxation and efficiency, costs of taxation. Taxation and fairness – criteria of fairness, tax redistribution. Tax neutrality and optimal taxation. Macroeconomical, microeconomical and ecological aspects of taxation. Tax optimization, tax avoidance and tax evasion. Tax policy and tax reforms. Tax administration and its changes. International taxation aspects – globalization, tax competition and harmonization. Avoidance of double taxation. System of income, property and consumption taxes in Slovakia and its comparison with various countries (depending on students origins). Language English Number of Credits 3 Semester winter Lecturer Doc. Ing. Marta Orviská, PhD., Ing. Jaroslav Ďaďo, PhD. Jr. B. Matière de la Filière partiellement francophone 63 BUSINESS PLANNING Annotation The business planning process. Organisation of planning process. Methods and techniques of business planning. The time frame for business planning. The content and structure of business plan. Developing and writing the business plan. Building functional plans in a firm (marketing plan, production plan, personal plan, financial plan). Presentation of the final paper on business plan. 33 FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus Angebot für Erasmus Studenten 2013/2014 Language English Number of Credits 4 Semester summer Lecturer Ing. Ľuboš Elexa, PhD. 64 CIVILISATION FRANCAISE Le but de ce cours est de se familiariser avec la civilisation des Français pour pouvoir la comparer avec celle des Slovaques. L’accent est mis sur les différences politiques, économiques, culturelles ainsi que sur les aspects les plus attrayants du point de vue du tourisme, de la société en général (démographie, gastronomie, us et coutumes, etc.). Annotation Thèmes : la notion de culture, les étapes historiques et culturelles les plus importantes en France et en Slovaquie, la situation économique et sociale des pays concernés, leurs systèmes d’éducation, la santé publique, le rôle des médias et leur influence sur la société, l’identité ethnique, culturelle et religieuse des deux pays, les problèmes d’émigration et d’immigration, le patrimoine culturel et historique. Language Français Number of Credits 3 Semester hiver Lecturer doc. PhDr. Ľudmila Mešková, PhD. 65 COMMUNICATION INTERCULTURELLE Annotation Acquisition d´une compétence communicative afin de développer la coopération internationale. Relations interculturelles et interpersonelles entre des Français et les Slovaques. Connaître les mentalités, la façon de réflechir et le comportement des Slovaques et des étrangers. Communication verbale et non verbale. Management interculturel. Tourisme du point de vue interculturel. Gastronomie - particularités. Language Français Number of Credits 3 34 FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus Angebot für Erasmus Studenten 2013/2014 Semester été Lecturer Doc. PhDr. Ľudmila Mešková, PhD. 66 ENTREPRENDRE EN HOTELLERIE ET RESTAURATION EN FRANCE Familiariser les étudiants avec les conditions pour entreprendre en France ainsi que leur permettre d’acquérir des compétences professionnelles et linguistiques dans ce domaine. Annotation Créer une entreprise en France. Les formes juridiques des entreprises en France, le choix de la forme d’une entreprise dans l’hôtellerie et la restauration. Les catégories d’établissements d’hébergement. Les métiers de l’hôtellerie, les prestations et les produits hôteliers. Les hôteliers indépendants et l’hôtellerie de chaîne. Les catégories des établissements de restauration. Les métiers de la restauration, les prestations et les produits de la restauration. La carte des repas et des boissons, le menu et les règles de sa composition. La gastronomie française. Language Français Number of Credits 3 Semester hiver Lecturer Mgr. Lucia Rosenmaum Franková, PhD. 67 GÉOGRAPHIE ÉCONOMIQUE FRANCOPHONE Annotation L'économie française et d‘autres pays francophones: caractères généraux, chiffres clé. La population: études démographiques et distribution spatiale. Les entreprises: structure, création, rôle de l'Etat, nationalisation et privatisation. Les secteurs de l'économie: L'agriculture. Le secteur énergétique. Les industries: secteur des transports, les industries électriques et lourdes, les industries chimique et textile, l'industrie du bâtiment et des travaux publics, le secteur agroalimentaire. Les régions industrielles. Le secteur tertiaire: services marchand et non marchand, transport, tourisme dans l'économie, atouts touristique de la France et d’autres pays francophones. Language Français Number of Credits 3 35 FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus Angebot für Erasmus Studenten 2013/2014 Semester été Lecturer Christophe Lips, doc. PhDr. Ľudmila Mešková, PhD. 68 GESTION D´ENTREPRISE 1 Annotation Caractéristiques et création de l’entreprise. Vocation et objectifs de l’entreprise. Classifications juridique et économique. Différentes approches de l´entreprise. Profil de l’entrepreneur. Décisions dans l’entreprise. Systèmes d’information. Analyse du milieu concurrentiel. Stratégies et choix stratégiques. Analyse technologique et organisationnelle. Marché et marketing. Politique du produit et du prix. Fonction de production, analyse des coûts. Language Français Number of Credits 3 Semester hiver Lecturer Doc. Ing. Jana Marasová, PhD. 69 GESTION D´ENTREPRISE 2 Annotation Logistique dans l’entreprise. Fonction financière et analyse financière. Communication dans l’entreprise, ses principes et moyens. Gestion des conflits. Gestion des ressources humaines. Géstion prévisionnelle des emplois et des compétences. Comportement managérial, exercice et contrôle du pouvoir. Etique et culture dans l’entreprise. Contribution de l’entreprise au développement social de la société. Language Français Number of Credits 3 Semester hiver Lecturer Doc. Ing. Jana Marasová, PhD. 70 HISTOIRE DE LA PENSEE ECONOMIQUE 36 FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus Angebot für Erasmus Studenten 2013/2014 Annotation Pensée économique à l’Antiqité et au Moyen Age. Mercantilisme, physiocrates, Economie classique. Conceptions sociau-économiques: école historique, socialism, institutionalisme. Charactéristique des écoles de l’Economie néoclassique. Keynesianisme et son évolution après la 2e guerre mondiale. Ecoles autrichienne et néoautrichienne. Néolibéralisme. Conceptions de la Nouvelle Economie classique – Monétarisme, Théorie des anticipations rationnelles, Economie d’offre et Théorie du choix public. Language Français Number of Credits 3 Semester hiver Lecturer Doc. PhDr. Jozef Horeháj, PhD. 71 INFORMATIQUE Annotation L’introduction en l’informatique pour les économistes. Données et informations. Les systèmes d’informations et de technologies, le traitement automatique de données. Les ordinateurs personnels. Le matériel et le logiciel. Systèmes d’exploitation. les application. Le traitement de texte et la publication à l’aide de l’ordinateur. Présentations électroniques multimédia. Le tableur. Le système de gestion de base de données. Les navigateurs. Le courrier électronique. Les suites logiciels. Le développement et la distribution de logiciels. Réseaux de communication. l’Internet. La sécurité des données traitées. De nouvelles tendances en informatique. L’informatisation de la société – apports et risques. Language Français Number of Credits 3 Semester hiver Lecturer RNDr. Miroslav Hužvár, PhD. 72 INTEGRATION FINANCIERE ET MONETAIRE EUROPEENNE Annotation Les grandes étapes de l´intégration financière et monétaire en Europe. La théorie de la zone monétaire optimale et la monnaie unique. Le cadre 37 FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus Angebot für Erasmus Studenten 2013/2014 institutionnel de la politique monétaire européenne. La stratégie de la politique monétaire européenne et le cadre opérationnel de la politique monétaire européenne. La politique de change dans l’Union monétaire européenne. Le policy mix de l’UEM. De l´Union monétaire a l´union financière – l´intégration dans le secteur des banques, l´intégration des marchés de capitaux, l´intégration dans le secteur des assurances. L´état actuel de la convergence et divergence financière et monétaire en Europe. Language Français Number of Credits 3 Semester été Lecturer Ing. Žaneta Lacová, PhD. 73 MACROÉCONOMIE 1 Expliquer les notions macroéconomiques de base, analyser les interdépendances des phénomènes et des processus économiques au niveau d’une économie nationale. Donner aux étudiants des connaissances théoriques et des outils méthodologiques pour pouvoir étudier des disciplines économiques spécifiques. Annotation Introduction en macroéconomie. Objectifs et instruments macroéconomiques. Agrégats nationaux, leur classement et mesures. Offre globale et demande globale. Equilibre macroéconomique. Consommation, épargne, investissement. Multiplicateur et accélérateur. Croissance économique, sources, mesures. Cycle économique, types de cycles, leurs raisons. Monnaie, marché monétaire, équilibre du marché monétaire. Politique commerciale extérieure, politique des changes. Chômage et inflation. Politiques monétaire, budgétaire, des revenus. Processus d’intégration. Language Français Number of Credits 4 Semester été Lecturer Doc. Ing. Jana Marasová, PhD. 74 MACROÉCONOMIE 2 Annotation 38 FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus Angebot für Erasmus Studenten 2013/2014 Elargir les connaissances des étudiants acquises en Macroéconomie 1, leur apprendre à appliquer les instruments et méthodes de l’analyse macroéconomique dans les processus économiques sur les plans national et international. Détermination du produit d’équilibre dans une économie à deux et à trois secteurs. Modèle IS – LM, sa structure et éléments, équilibres sur le marché des biens et sur le marché des actifs. Applications du modèle. Equilibre dans une économie ouverte, modèle IS – LM – BP (Mundell – Fleming). Taux de change. Modèle AS – AD, offre globale statique à court terme. Marché du travail, courbe Phillips. Inflation et désinflation. Language Français Number of Credits 5 Semester été Lecturer Doc. Ing. Jana Marasová, PhD., Ing. Žaneta Lacová, PhD. 75 MATHÉMATIQUES FINANCIÈRES L´objet de ce cours sont les principales méthodes des mathématiques financières. On exposeran les méthodes mathématiques des taux d´intérêt et mathématiques des marchés dérivés. Annotation Les marches de taux d´intérêt – les different types de taux, les taux zérocoupon, les theories de la structure par termes des taux, la duration. Le fonctionnement des marches d´options – definition des contrats d´options sur actions, volatilité, le modèle de Black et Scholes, La parité Call-Put, introduction aux arbres binomiaux, les strategies d´échanges impliquant des options, les courbes de volatilité Language Français Number of Credits 3 Semester été Lecturer Doc. Ing. Vladimír Úradníček, PhD. 76 MICROÉCONOMIE 1 Annotation Expliquer les catégories et les lois économiques de base, montrer leur 39 FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus Angebot für Erasmus Studenten 2013/2014 application dans les conditions d’une économie de marché. Développer les capacités des étudiants d’analyser les phénomènes et les interdépendances microéconomiques, justifier les comportements des agents économiques. Introduction en économie. Methodes scientifiques. Mécanisme de marché. Consommateur et ses décisions. Equilibre du consommateur. Entreprise et formation de l’offre. Coûts, recettes et profit de l’entreprise. Equilibre de l’entreprise en concurrence parfaite. Entreprise et concurrence imparfaite – monopol, oligopol et concurrence monopolistique. Marché des facteurs de production et leurs particularités. Détermination des prix de facteurs de production. Marchés du travail, de la terre et du capital. Language Français Number of Credits 5 Semester hiver Lecturer Doc. Ing. Jana Marasová, PhD. 77 MICROÉCONOMIE 2 Approfondir et enrichir les connaissances des étudiants acquises en Microéconomie 1 pour qu’ils se familiarisent avec les principes scientifiques des décisions dans la vie économique pratique, développer leurs apptitudes d’utiliser les méthodes quantitatives en Economie. Annotation Méthodes et instruments de l’analyse économique. Théorie de choix rationnel du consommateur – limites budgétaires, préférences, analyse d’indifférence, le choix optimal. Demande individuelle et demande de marché. Elasticité de la demande et de l’offre. Décisions du consommateur dans le risque et l’incertitude. Technologie et production – fonctions de production à court et à long terme. Courbe d’isoproduit et taux de substitution. Règle du coût minimum, combinaison optimale des inputs. Analyse des coûts et des recettes en conditions de la concurrence parfaite et imparfaite. Equilibre de l’entreprise et maximisation du profit – cas du monopole, oligopole, concurrent monopolistique. Analyse microéconomique des marchés du travail et du capital. Défaillance du marché, raisons et instruments d’une politique microéconomique de l’Etat. Language Français Number of Credits 4 Semester hiver Lecturer Doc. Ing. Jana Marasová, PhD. 40 FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus Angebot für Erasmus Studenten 2013/2014 78 NÉGOCIATIONS COMMERCIALES Annotation Profil du négociateur. Spécificités nationales. Motivation et typologie des partenaires. Culture de négociation: stratégies et procédés. Étapes de la négociation. Préparation de la négociation: s´informer sur le partenaire, analyser la concurrence, fixer les objectifs, préparer le scénario de négociation. Entrée en négociation: accueil et présentations. Déroulement des négociations: présenter ses opinions, faire les concessions. Clôture des débats: bilan de la négociation, signature du contrat. Language Français Number of Credits 3 Semester hiver Lecturer Doc. PhDr. Ľudmila Mešková, PhD. 79 POLITIQUE ÉCONOMIQUE APPROFONDIE Elargir les connaissances des étudiants acquises lors du cour de Politique économique, en visant certains problèmes des politiques sociale, fiscale, monétaire, commerciale extérieure et celle des revenus en Slovaquie. Expliquer les solutions possibles en comparaison avec d’autres pays de l’Union européenne. Annotation Définition de la politique économique. Instruments des politiques économiques partielles. Coordination des politiques économiques dans l’UE. Nouvelles tendances de la politiques sociale en Slovaquie. Instruments de redistribution des revenus, différenciation du niveau de vie de la population. Politique monétaire de la Slovaquie et politique monétaire européenne. Politique commerciale extérieure, compatibilité de ses intruments. Language Français Number of Credits 3 Semester été Lecturer PhDr. Marian Šuplata, PhD. 41 FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus Angebot für Erasmus Studenten 2013/2014 80 STATISTICS 2 To teach students to use inference statistics, regression and correlation methods, time series analysis and categorial data analysis for transformation of information into such form which enables them to make optimal decisions within the management of economic processes on the level of middle and top management. Annotation Fundamentals and basic ideas used in statistics. Random sampling and sampling distributions, estimators of population parameters. Inference statistics: confidence intervals and hypothesis tests. ANOVA analysis. Introduction to regression and correlation analysis – linear and nonlinear regression, simple and multiple regression and correlation. Dependence analysis for categorial data. Introduction to time series: trend analysis. NOTE : This course cannot be attended by students who have participated in the course Statistics in winter semester at the Faculty of Economics. It is offered in particular for students coming within the programme “Filière partiellement francophone”. Language English Number of Credits 5 Semester summer Lecturer RNDr. Pavol Kráľ, PhD., Ing. Alena Kaščáková, PhD. 81 TERMINOLOGIE ÉCONOMIQUE 1 Annotation Maîtrise de la terminologie économique sur la base des textes sélectionnés en fonction des matières économiques données en français. L’accent est mis sur les expressions techniques, expressions figées stylistiquement neutres, expressions idiomatiques “professionnelles“. Thèmes: 1/ entreprise – rôle, objectif, organisation de l’entreprise, organigramme, production, politique commerciale – produit, lancement du produit sur le marché, prix, instruments, marketing, étude de marché, financement de l’entreprise, relation entreprise-banque, politique de crédit, créances, engagements. Language Français Number of Credits 3 Semester hiver 42 FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus Angebot für Erasmus Studenten 2013/2014 Lecturer Doc. PhDr. Ľudmila Mešková, PhD. 82 TERMINOLOGIE ÉCONOMIQUE 2 Annotation Le but du cours est d’acquérir et de maîtriser la terminologie économique sur la base des textes sélectionnés en fonction des matières économiques données en français dans le cadre de la Filière partiellement francophone. Thèmes: Logistique, ressources humaines, répartition du temps de travail, recrutement, rémunération, formation, vocabulaire de l’informatique de base, Internet dans la vie professionnellle. Language Français Number of Credits 3 Semester été Lecturer Doc. PhDr. Ľudmila Mešková, PhD. 83 UNION EUROPÉENE L’objectif du cours est de comprendre les principes de base de l’intégration économique européenne: son histoire, son encadrement institutionnel, les politiques de l’Union européenne. Le cours souligne le statut économique de l’UE dans le processus de mondialisation. Annotation Introduction à la théorie de l’intégration. Points de départ dans l’intégration européenne. Histoire de l’Union européenne. Elargissement de l’Union européenne. Cadre institutionnel de l’Union européenne. Budget de l’Union européenne. Politiques communes et communautaires.Politique extérieure de l’Union européenne. Intégration monétaire dans l’Union européenne. Place de l’économie européenne dans l’économie mondiale. Défis pour l’avenir de l’Union européenne. Language Français Number of Credits 3 Semester hiver Lecturer Ing. Žaneta Lacová, PhD. 43 FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus Angebot für Erasmus Studenten 2013/2014 C. Courses for Master in Tourism / Matières pour le Master en tourisme / Fächer für Magisterstudium im Tourismus – Courses 85-88 are dedicated for students from CU Eichstätt-Ingolstadt 86 CULTURAL AND URBAN TOURISM Annotation To get familiar with tourism development and its specific features in urban and cultural tourism. To analyze the market of urban and cultural tourism – the demand and supply side. To obtain knowledge about impacts of urban and cultural tourism and it’s planning and marketing. Urban and cultural tourism. Market of urban and cultural tourism – supply, demand. Assessing impacts of urban and cultural tourism. Information system and tourist information office in a city. Marketing of a city. Planning, organisation and funding of urban tourism Language English Number of Credits 5 Semester summer Lecturer Ing. Ľudmila Šmardová, PhD. 91 DESTINATION MANAGEMENT Annotation The course deals with the concept of „destination“ as the competitive unit and crystallisation point of the tourism offer in incoming tourism. Students at the end of this course should be able to: Identify and evaluate relevant trends in tourism demand and supply. Definy and Identify destinations and places of attraction. Analyse the competitive position of destinations and learn methods and tools for strategic destination management. To be aware of special challenges of destinations management finances. Evaluate and design possible organisational structures in destination governance. Learn methods and tools to facilitate destination cooperation Teaching methods include lectures, case studies and group discussions. Language English Number of Credits 5 Semester summer Lecturer doc. Ing. Vanda Maráková, PhD., Ing. Ľubica Šebová, PhD. 44 FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus Angebot für Erasmus Studenten 2013/2014 93 FIELD TRIP 2 Selection of a destination appropriate for Field Trip. Secondary analysis of the destination offer. Destination analysis in term of cooperation management. Consultations with people interested in tourism development in destination. Collection of data about tourism development in destination. Annotation Working out of report: definition of interested area, current tourism development situation, SWOT analysis, product development strategy (values, motives, products), support (package of services, marketing, promotion), strategies. Results and recommendations. Report presentation. NOTE: The course is assigned only for students of CU Eichstätt-Ingolstadt. Language English Number of Credits 6 Semester summer Lecturer doc. Ing. Jana Kučerová, PhD., doc. Ing. Vanda Maráková, PhD., prof. Ing. Marián Gúčik, PhD. 97 STRATEGIES AND REGIONAL TOURISM PLANNING Annotation Strategic planning in tourism. Planning process in tourism destinations (regions, tourism destinations). Region and typology of tourism regions. Carrying capacity analysis, methods and limits of their calculations. Tourism development standards. Implementation of the tourism development standards in particular national and regional tourism plans (Cyprus, Scotland, and Bhutan etc.) Environmental impact assessment in tourism destinations. Implementation of strategic plans into practice. Regional tourism policy, tourism development programs. Investment incentives as part of the regional tourism policy. Monitoring of the implementation of the tourism development plans –monitoring techniques. Tourism development plans in tourism destination (project). Language English 45 FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus Angebot für Erasmus Studenten 2013/2014 Number of Credits 5 Semester summer Lecturer Doc. Ing. Jana Kučerová, PhD. 84 BUSINESS NEGOTIATIONS Annotation Intercultural aspects of negotiating. Basic principles of negotiation. Useful qualities of a successful negotiator. Common negotiating mistakes. Negotiating styles, strategies and tactics. The phases of business negotiation. Preparation for a negotiation. Opening a negotiation: welcome, introductions, greetings, ice breaking, small talk. Starting a negotiation: agenda, timing, roles, establishing positions. Making and responding to proposals. Managing conflict. Bargaining, Conclusion and agreement. Techniques and phases of presentation. Visual aids and body language in business negotiation. Presentation of a project – simulation of a business negotiation and its evaluation. Language English Number of Credits 4 Semester winter Lecturer PhDr. Mária Spišiaková, PhD., Mgr.Benčiková, PhD. 85 CASE STUDIES OF INTERCULTURAL COMMUNICATION IN TOURISM Annotation Introduction to the method of studying cases and solving problems. Practising problem solving: situation analysis, problem stating, suggestion for decision making, reasoning from the intercultural point of view. Intercultural aspect of customer relations, partner contacts in international tourism and tourism marketing. Language English Number of Credits 4 Semester winter Lecturer PhDr. Mária Spišiaková 46 FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus Angebot für Erasmus Studenten 2013/2014 92 ETUDES DE CAS – COMMUNICATION INTERCULTURELLE EN TOURISME Annotation Introduction dans la method d’études de cas et de solution des problèmes pratiques: analyse de la situation, costattation des faits, proposition de solutions, argumentation, défence des oppinions. Aspect interculturel des relations avec les clients, les contacts internationaux en tourisme. Language Français Number of Credits 4 Semester hiver Lecturer Ing.Kristína Pompurová, PhD. 87 COMMUNICATION SKILLS IN INTERNATIONAL TOURISM 1 Preparing students of tourism for better functioning in working environment and developing professional communication competence. Annotation Professional communication skills in the following areas: Travel agents, jobs in tourism, recruitment process. Trends in tourism development, responsible tourism. A destination profile, advertising campaign. Intercultural management. Written and oral communication: enquiry, CV, job application, report, statistics and graphs, order, processing of order, client orientation, terms of contract. Language English Number of Credits 3 Semester winter Lecturer PhDr. Anna Zelenková, PhD. 98 COMMUNICATION SKILLS IN INTERNATIONAL TOURISM 2 Annotation Professional communication in the following areas: Government and tourism, government organisations in tourism, The Slovak agency of tourism. Hotel 47 FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus Angebot für Erasmus Studenten 2013/2014 management. Tourist information centres. Customer service, dealing with complaints. Marketing in tourism, promotion, advertising and exhibitions. The work of tourist guides. Organization of conferences, congress tourism. Travel and business travel. Airlines. Language English Number of Credits 3 Semester summer Lecturer PhDr. Anna Zelenková, PhD. 89 CULTURE OF ENGLISH SPEAKING COUNTRIES Annotation The aim of the subject is to define the term "culture" and to interpret and compare cultural values of Slovakia and English-speaking countries (the USA, Canada, the UK, Australia). Students will also learn the most important historical milestones that have influenced culture and tourism in these countries, as well as the main features of social and political life of these countries. Part of the subject is to define multicultural society, stereotypes and globalisation and identify the problems caused by them. Language English (French / German) Number of Credits 4 Semester winter Lecturer Mgr. Peter Poliak, Christophe Lips, 90 CULTURE DES PAYS FRANCOPHONES Annotation Définition du terme “culture”, découverte des valeurs culturelles en Slovaquie et aux pays francophones. Les étudiants vont également étudier les étapes les plus importantes de l’histoire et culture des pays en question ainsi que l’essentiel de la vie socio-culturelleet politique de ces pays. Définition de la société multiculturelle, des stéréotypes, de la globalisation et identification des problèmes en résultant. 48 FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus Angebot für Erasmus Studenten 2013/2014 Language French Number of Credits 4 Semester hiver Lecturer Christophe Lips 94 INTERCULTURAL RELATIONS IN TOURISM PRACTISE Annotation Students will acquire cross-cultural communication competence in different business situations. This course focuses on building awareness of the values of students’ own cultures and differences among them, as well as development of critical attitude to stereotypes and biases. Language English (French / German) Number of Credits 6 Semester winter Lecturer Mgr. Dana Benčiková, PhD. 95 INTERNATIONAL TOURISM MARKETING Annotation Introduction to international marketing of tourism. International marketing plan. Strategic analyses. International tourism market. Basic strategic decisions. Rules of business behavior. Resource allocation. International product policy. International pricing policy. International market communication policy. International distribution policy. Language English Number of Credits 6 Semester winter Lecturer Ing. Katarína Holúbeková, PhD. 49 FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus Angebot für Erasmus Studenten 2013/2014 96 LE MARKETING INTERNATIONAL DU TOURISME Annotation Introduction to international marketing of tourism. International marketing plan. Strategic analyses. International tourism market. Basic strategic decisions. Rules of business behavior. Resource allocation. International product policy. International pricing policy. International market communication policy. International distribution policy. Language Français Number of Credits 6 Semester hiver Lecturer Ing.Kristína Pompurová, PhD. 98 TOURISM MANAGEMENT AND MARKETING To become familiar with the specific features of tourism management and marketing in Slovak republic and in the countries of EU with developed tourism. The course also explains that marketing of destination should balance the strategic objectives of all stakeholders as well as sustainability of local resources. Students will learn how to differentiate products and develop partnerships between the public and private sector in order to coordinate delivery.Specific features of tourism management. Managing the tourist destination-sustainable approach.Co-operative management of tourism destination. Organisational structures in tourism. Financing of tourism development. Support tools to enhance partnerships.Specific features of marketing in tourism and destination marketing. Consumer behaviour in tourism. Marketing information system in tourism and market research. Destination product and its distribution. Promotion of tourism destination.Image and branding of tourism region. State as a tourism destination, macro marketing. Annotation Language English, Slovak Number of Credits 6 semester summer lecturer Doc. Ing Vanda Marákova, PhD., Ing. Katarína Holúbeková, PhD. 50 FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus Angebot für Erasmus Studenten 2013/2014 D. Courses offered by Department of Language Communication in Business 99 BASIC PROBLEMS OF MARKET ECONOMY Annotation This course covers the problems of a market economy. It explores the different types of economic models including what was relevant in the pass and what are the different models in use today. We cover the effects of supply and demand, unemployment, inflation, globalization, and fiscal policies and how they affect the economy. We will explore the power of unintended consequences and the externalities of economic decisions. We try to answer the questions about what is the role of government in deciding what is to be produced with our resources and how should government ensure stable prices, full employment, and ensure a rising standard of living for ourselves and future generations? Language English Number of Credits 3 Semester winter Lecturer David Cole, MFA, PhDr. Mária Spišiaková, P hD. 100 EFFECTIV PRÄSENTIEREN Annotation Wie präsentiert man in einer Fremdsprache: Publikum, Ziel, Medien (visuelle Unterstützung), Arbeit mit Fachliteratur, Zeit als limitierender Faktor. Grundlagen der Rethorik: Stimme, Sprachkultur, Körpersprache als Kommunikationsfaktoren. Effiziente und effektive Gestaltung der Präsentation: Einleitung (Anrede, Vorstellung), Hauptteil (Präsentation der Idee), Abschluss (Zusammenfassung, Zukunftsaussichten, Bedanken). Reagieren auf Fragen aus dem Publikum. Technik in der Präsentation Multimediapräsentation. Interkulturelle Unterschiede und gemeinsame Merkmale beim Präsentieren in einer Fremdsprache. Language German Number of Credits 3 51 FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus Angebot für Erasmus Studenten 2013/2014 Semester summer Lecturer Mgr. Viera Krešáková, Mgr. Andreja Vidová 101 FOREIGN LANGUAGE IN BUSINESS 1 – English System of study at the university, basic information about Matej Bel University and its faculties. Faculty of Economics and the study programs. Basic terminology. Sectors of economy, economic systems. Annotation Organisation of a company, its structure, relations between departments. Management and behavior of managers. Characteristics of a company. Making first contacts, meetings with foreign clients. Basics of correspondance, memorandum and e-mail, motivation of employees. Language English Number of Credits 3 Semester winter Lecturer PhDr. Mária Spišiaková, PhD., M.A. David Cole, PaedDr. Marta Vránová, PhD., Mgr. Dagmar Škvareninová, Mgr. Petra Strnadová, Mgr. Dana Benčiková, PhD. 102 FOREIGN LANGUAGE IN BUSINESS 1 – French System of study at the university, basic information about Matej Bel University and its faculties. Faculty of Economics and the study programs. Basic terminology. Sectors of economy, economic systems. Annotation Organisation of a company, its structure, relations between departments. Management and behavior of managers. Characteristics of a company. Making first contacts, meetings with foreign clients. Basics of correspondance, memorandum and e-mail, motivation of employees. Language French Number of Credits 3 Semester winter 52 FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus Angebot für Erasmus Studenten 2013/2014 Lecturer doc.PhDr. Ľudmila Mešková, PhD., 103 FOREIGN LANGUAGE IN BUSINESS 1 – German System of study at the university, basic information about Matej Bel University and its faculties. Faculty of Economics and the study programs. Basic terminology. Sectors of economy, economic systems. Annotation Organisation of a company, its structure, relations between departments. Management and behavior of managers. Characteristics of a company. Making first contacts, meetings with foreign clients. Basics of correspondance, memorandum and e-mail, motivation of employees. Language German Number of Credits 3 Semester winter Lecturer PhD., Mgr. Andreja Vidová, Mgr. Viera Krešáková, Mgr. Eva Jurčáková, PhD., Mgr. Christoph Rosenbaum, Doc. PhDr. Miriam Olejárová 104 FOREIGN LANGUAGE IN BUSINESS 1 – Spanish System of study at the university, basic information about Matej Bel University and its faculties. Faculty of Economics and the study programs. Basic terminology. Sectors of economy, economic systems. Annotation Organisation of a company, its structure, relations between departments. Management and behavior of managers. Characteristics of a company. Making first contacts, meetings with foreign clients. Basics of correspondance, memorandum and e-mail, motivation of employees. Language Spanish Number of Credits 3 Semester winter Lecturer Mgr. Janka Kubeková, PhD. 53 FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus Angebot für Erasmus Studenten 2013/2014 105 FOREIGN LANGUAGE IN BUSINESS 2 – English Annotation Intercultural management. Work and employment. Case study – choice of the best applicant. Application letter. Curriculum vitae. Working relations. Company performance and employment. Case study – solutions to unemployment in Slovakia. Business ethics. Code of ethics. Language English Number of Credits 3 Semester summer Lecturer PhDr. Mária Spišiaková, PhD., doc.PhDr. Ján Chorvát, PhD., Mgr. Dana Benčiková, PhD. 106 FOREIGN LANGUAGE IN BUSINESS 2 – French Annotation Intercultural management. Work and employment. Case study – choice of the best applicant. Application letter. Curriculum vitae. Working relations. Company performance and employment. Case study – solutions to unemployment in Slovakia. Business ethics. Code of ethics. Language French Number of Credits 3 Semester summer Lecturer doc.PhDr. Ľudmila Mešková, PhD., 107 FOREIGN LANGUAGE IN BUSINESS 2 – German Annotation Intercultural management. Work and employment. Case study – choice of the best applicant. Application letter. Curriculum vitae. Working relations. Company performance and employment. Case study – solutions to unemployment in Slovakia. Business ethics. Code of ethics. 54 FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus Angebot für Erasmus Studenten 2013/2014 Language German Number of Credits 3 Semester summer Lecturer Mgr. Christoph Rosenbaum, Doc. PhDr. Miriam Olejárová, PhD., Mgr. Andreja Vidová, Mgr. Viera Krešáková, Mgr. Eva Jurčáková, PhD. 108 FOREIGN LANGUAGE IN BUSINESS 2 – Spanish Annotation Intercultural management. Work and employment. Case study – choice of the best applicant. Application letter. Curriculum vitae. Working relations. Company performance and employment. Case study – solutions to unemployment in Slovakia. Business ethics. Code of ethics. Language Spanish Number of Credits 3 Semester summer Lecturer Mgr. Janka Kubeková, PhD. 109 FOREIGN LANGUAGE IN BUSINESS 3 – English Annotation Marketing and marketing strategy. Market research. Promotion and advertising. Preparation and realisation of advetising campain. Product promotion. Promotion tools. Planning an advertising campaign. Market and competition. Multinational companies. Writing skills – resume. International business. Language English Number of Credits 3 Semester winter Lecturer doc.PhDr. Ján Chorvát, PhD., PhDr. Mária Spišiaková, PhD., PhDr. Anna Zelenková, PhD., Mgr. Petra Strnadová, Mgr. Dana Benčiková, PhD. 55 FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus Angebot für Erasmus Studenten 2013/2014 110 FOREIGN LANGUAGE IN BUSINESS 3 – French Annotation Marketing and marketing strategy. Market research. Promotion and advertising. Preparation and realisation of advetising campain. Product promotion. Promotion tools. Planning an advertising campaign. Market and competition. Multinational companies. Writing skills – resume. International business. Language French Number of Credits 3 Semester winter Lecturer doc.PhDr. Ľudmila Mešková, PhD., 111 FOREIGN LANGUAGE IN BUSINESS 3 – German Annotation Marketing and marketing strategy. Market research. Promotion and advertising. Preparation and realisation of advetising campain. Product promotion. Promotion tools. Planning an advertising campaign. Market and competition. Multinational companies. Writing skills – resume. International business. Language German Number of Credits 3 Semester winter Lecturer Mgr. Christoph Rosenbaum, Doc. PhDr. Miriam Olejárová, PhD., Andreja Vidová, Mgr. Viera Krešáková, Mgr. Eva Jurčáková, PhD. 112 FOREIGN LANGUAGE IN BUSINESS 3 – Spanish Annotation Marketing and marketing strategy. Market research. Promotion and advertising. Preparation and realisation of advetising campain. Product 56 FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus Angebot für Erasmus Studenten 2013/2014 promotion. Promotion tools. Planning an advertising campaign. Market and competition. Multinational companies. Writing skills – resume. International business. Language Spanish Number of Credits 3 Semester winter Lecturer Mgr. Janka Kubeková, PhD. 113 FOREIGN LANGUAGE IN BUSINESS 4 – English Annotation Accounting. Financial statements. Banking. Central bank. Slovak national bank. Tax system. Tax reform. Role of government and public sector. Investments. Stock Exchange, stocks and bonds. World stock exchanges. Investment at the stock exchange. Language English Number of Credits 3 Semester summer Lecturer PhDr. Mária Spišiaková, PhD., Mgr. Dagmar Škvareninová, Mgr. Peter Poliak, Mgr. Dana Benčiková, PhD., PhDr. Anna Zelenková, PhD., 114 FOREIGN LANGUAGE IN BUSINESS 4 –French Annotation Accounting. Financial statements. Banking. Central bank. Slovak national bank. Tax system. Tax reform. Role of government and public sector. Investments. Stock Exchange, stocks and bonds. World stock exchanges. Investment at the stock exchange. Language French Number of Credits 3 Semester summer 57 FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus Angebot für Erasmus Studenten 2013/2014 Lecturer doc.PhDr. Ľudmila Mešková, PhD., 115 FOREIGN LANGUAGE IN BUSINESS 4 – German Annotation Accounting. Financial statements. Banking. Central bank. Slovak national bank. Tax system. Tax reform. Role of government and public sector. Investments. Stock Exchange, stocks and bonds. World stock exchanges. Investment at the stock exchange. Language German Number of Credits 3 Semester summer Lecturer Mgr. Christoph Rosenbaum, Doc. PhDr. Miriam Olejárová, PhD., Mgr. Andreja Vidová, Mgr. Viera Krešáková, Mgr. Eva Jurčáková, PhD. 116 FOREIGN LANGUAGE IN BUSINESS 4 – Spanish Annotation Accounting. Financial statements. Banking. Central bank. Slovak national bank. Tax system. Tax reform. Role of government and public sector. Investments. Stock Exchange, stocks and bonds. World stock exchanges. Investment at the stock exchange. Language Spanish Number of Credits 3 Semester summer Lecturer Mgr. Janka Kubeková, PhD. 117 GESCHÄFTSVERHANDLUNGEN Annotation Das Ziel ist, sich Prinzipien der Geschäftsverhandlungen anzueignen. Es werden folgende Themen behandelt: Begriff Kommunikation (Kommunikationsprozess und seine Elemente, mündliche Kommunikation), 58 FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus Angebot für Erasmus Studenten 2013/2014 Präsentationstechniken bei einer Rede, Unternehmensinteresse: Image und Erfolg (Höflichkeit als Führungsstil, Umgangsformen – Einladung, Pünktlichkeit, Begrüßen und Vorstellen), Telefonieren mit Erfolg (aktives Zuhören, Rückruf), Körpersprache (Verhaltensweisen, Teilbereiche der Körpersprache), Gesprächsführung (Phasen eines Verkaufsgesprächs, Rolle der Fragen, Argumentation, erfolgreiche Messegespräche), Verhandeln (Grundregeln einer Verhandlung, nicht um die Positionen feilschen, Grundkriterien einer Verhandlung), Verhandlungsstrategie, ein anderer Blick auf die Verhandlungsstrategien, Phasen eines Verhandlungsprozesses (Vorbereitungsphase, Kontaktphase, Kernphase, Vereinbarungsphase, Umsetzung und Pflegephase). Language German Number of Credits 3 Semester winter Lecturer Doc. PhDr. Miriam Olejárová, PhD., Mgr. Andreja Vidová 118 INTERKULTURELLE KOMMUNIKATION Annotation Die Kommunikationskompetenz als Bestandteil internationaler Kooperation. Interkulturelle und interpersonelle Beziehungen unter Vertretern der einzelnen Sprachen. Mentalität, Denk- und Verhaltensweisen verschiedener Völker. Verbale und non-verbale Kommunikation. Psychologie der interkulturellen Beziehungen. Wettbewerbsvorteile der Länder im Kontext der Kulturantropologie. Spezifika der Esskultur und Wohnkultur. Language German Number of Credits 3 Semester summer Lecturer PhDr. Mária Polčicová, PhD., Mgr. Eva Jurčáková, PhD. 119 SLOVAK LAGUAGE FOR FOREIGNERS 1 Annotation Meeting people, introducing each other, family relations, telephoning, time, making arrangements, daily regime, shopping, visiting people, invitations, suggestions, simple vocabulary of periodicals – newspapers and magazines. 59 FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus Angebot für Erasmus Studenten 2013/2014 Language Slovak Number of Credits 3 Semester Winter, summer Lecturer PhDr. Katarína Miková, Mgr. Andreja Vidová 120 Slovak Laguage for foreigners 2 Annotation School and work schedule, hobbies, free time activities (sport, reading books, going to theatre or cinema etc.), likes and dislikes, in the restaurant, at the café, vocabulary of periodicals – newspapers and magazines. Language Slovak Number of Credits 3 Semester Winter, summer Lecturer PhDr. Katarína Miková, Mgr. Andreja Vidová 121 WIRTSCHAFTSTERMINOLOGIE 1 Annotation Die Presse der deutschprachigen Länder und der Slowakei im Überblick. Seriöse Tageszeitung contra Boulevard. Unabhängigkeit der Presse. Analyse der Artikel im Wirtschaftsteil. Struktur der Presseartikel. Sprache der Presseartikel – tatsachenbetonte Artikel (Aufmachung, Bericht, Reportage, Interview), meinungsbetonte Artikel (Kommentar, Leitartikel, Glosse). Aktuelles in der EU-Wirtschaft. Projektarbeit im Team: Eine Zeitung selbst erstellen. Language German Number of Credits 3 Semester winter Lecturer Mgr. Christoph Rosenbaum, Mgr. Andreja Vidová 60 FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus Angebot für Erasmus Studenten 2013/2014 122 WIRTSCHAFTSTERMINOLOGIE 2 Annotation Die Presse der deutschprachigen Länder und der Slowakei im Überblick. Seriöse Tageszeitung contra Boulevard. Unabhängigkeit der Presse. Analyse der Artikel im Wirtschaftsteil. Struktur der Presseartikel. Sprache der Presseartikel – tatsachenbetonte Artikel (Aufmachung, Bericht, Reportage, Interview), meinungsbetonte Artikel (Kommentar, Leitartikel, Glosse). Aktuelles in der EU-Wirtschaft. Projektarbeit im Team: Eine Zeitung selbst erstellen. Language German Number of Credits 3 Semester summer Lecturer Mgr. Christoph Rosenbaum, Mgr. Andreja Vidová 61
