Financial Self-Direction 1 Independent financial decision-making based on personal goals and values. 2 Willingness to explore unconventional financial strategies Stimulation 1 Willingness to take financial risks in pursuit of exciting opportunities. 2 Interest in innovative or highgrowth investments Tradition 1 Adherence to established financial practices and conservative investments 2 Cautious approach to financial decisions Hedonism 1 Prioritization of spending on enjoyable experiences and immediate gratification 2 Potential for higher spending and lower savings Achievement Motivation to achieve financial success and willingness to take financial risks. Power 1 Motivation to accumulate wealth and financial influence 2 Pursuit of careers in finance or business. Self-Enhancement 1 Striving for financial success and personal financial goals 2 Willingness to take financial risks to achieve success. Security Emphasis on financial stability, saving for emergencies, and risk avoidance. Openness to Change Willingness to adapt to new financial technologies and explore innovative financial strategies. Conformity 1 Preference for safer, conservative financial strategies 2 Reluctance to take financial risks. Benevolence Use of financial resources to support charitable causes and help others. Universalism 1 Concern with ethical and socially responsible investing 2 Use of financial resources for the greater good Self-Transcendence Use of financial resources to support causes aligned with personal values, such as environmental conservation or social justice. Conservation Preference for traditional investment methods and financial institutions. Dimension Self-Direction Tradition Communication 1 Preference for open and direct communication. Respect for established communication norms and authority figures. 2 Emphasis on individual expression and sharing personal opinions. - Tendency to follow traditional communication patterns. Stimulation Conformity Interest in dynamic, stimulating, and innovative forms of communication. - Preference for respectful and conventional communication styles. - Willingness to explore new communication platforms. - Avoidance of confrontational or unconventional communication. Hedonism Security Use of communication for entertainment, pleasure, and humor. - Emphasis on clear and secure communication. - Enjoyment of light-hearted and engaging conversations. - Avoidance of risks in communication. Achievement Benevolence - Use of communication to showcase personal achievements and goals. - Focus on empathetic and compassionate communication. - Interest in networking for career advancement. - Engagement in communication that supports community and social causes. Power Universalism - Preference for influential and persuasive communication styles. - Emphasis on ethical and socially responsible communication. - Use of communication to assert power and influence. - Advocacy for values-based communication. Self-Enhancement Self-Transcendence Communication focused on self-promotion and selfenhancement. Communication that promotes ethical and values-aligned causes. - Use of communication for self-presentation and status. - Expression of concern for global and societal issues. Openness to Change Conservation - Willingness to embrace new communication technologies and platforms. - Preference for traditional and time-tested communication channels. - Interest in unconventional and creative communication methods. - Resistance to rapid changes in communication practices. Dimension Self-Direction Tradition Negociation - Preference for negotiation based on individual goals and values. - Adherence to established negotiation norms and traditional approaches. - Willingness to explore unconventional negotiation strategies. - Respect for authority figures in negotiations. Stimulation Conformity Interest in dynamic, innovative, and creative negotiation tactics. - Preference for respectful and conventional negotiation styles. - Willingness to explore new negotiation techniques. - Avoidance of confrontational or unconventional negotiation methods. Hedonism Security - Use of negotiation for personal enjoyment and satisfaction. - Emphasis on secure and predictable negotiation outcomes. - Prioritization of harmonious and enjoyable negotiations. - Avoidance of risks in negotiations. Achievement Benevolence - Focus on achieving personal success and goals through negotiation. Prioritization of win-win negotiation outcomes. Power Universalism Preference for negotiation that results in power and influence. - Use of negotiation to assert control and dominance. - Emphasis on ethical and socially responsible negotiation. Self-Enhancement Self-Transcendence - Emphasis on negotiation that - Willingness to take calculated benefits others and the negotiation risks. community.. - Advocacy for negotiation that aligns with personal values. Negotiation strategies focused on self-promotion and selfenhancement. - Negotiation that promotes ethical and values-aligned causes. - Use of negotiation for personal gain and status. - Expression of concern for societal and global issues in negotiations. Openness to Change Conservation - Willingness to adapt to new negotiation techniques and approaches. - Preference for traditional and time-tested negotiation practices. - Interest in unconventional and creative negotiation methods. - Resistance to rapid changes in negotiation strategies. 1. Self-Direction vs. Tradition: This dimension is about whether people prefer to think for themselves and make their own choices (self-direction) or if they like to follow established customs and obey authority figures (tradition). People who value self-direction tend to be independent and creative, while those who value tradition are more likely to respect rules and traditions passed down through generations. 2. Stimulation vs. Conformity: This dimension is about whether people like excitement, new experiences, and challenging ideas (stimulation) or if they prefer to fit in, follow rules, and avoid rocking the boat (conformity). People who value stimulation are often more adventurous and open to change, while those who value conformity like things to stay the same and follow established norms. 3. Hedonism vs. Security: This dimension is about whether people seek pleasure, fun, and enjoyment in life (hedonism) or if they prioritize safety, stability, and avoiding risks (security). People who value hedonism enjoy life's pleasures and take risks, while those who value security are more cautious and focused on maintaining stability. 4. Achievement vs. Benevolence: This dimension is about whether people emphasize personal success, ambition, and competence (achievement) or if they value caring for others, showing compassion, and working for the well-being of society (benevolence). People who value achievement strive for personal excellence, while those who value benevolence are concerned with the welfare of others. 5. Power vs. Universalism: This dimension is about whether people seek power, control, and influence over others (power) or if they prioritize fairness, social justice, and protecting the environment (universalism). People who value power want to lead and have control, while those who value universalism are concerned with equality and ethical principles. 6. Self-Enhancement vs. Self-Transcendence: This dimension is about whether people focus on personal success, status, and their own interests (self-enhancement) or if they care about the welfare of others, spiritual and ethical values, and a sense of connection with nature and the universe (self-transcendence). People who value self-enhancement are often ambitious, while those who value self-transcendence have a broader concern for the world and others. 7. Openness to Change vs. Conservation: This dimension is about whether people are open to new ideas, innovation, and change (openness to change) or if they prefer to preserve traditions, stability, and established social norms (conservation). People who value openness to change are more adaptable and open-minded, while those who value conservation want to maintain traditional ways of life. These dimensions help us understand how different cultures and individuals prioritize these values, and it can influence their behaviors, beliefs, and decision-making. Remember that individuals may have a mix of values from these dimensions, and cultural values can vary significantly from one society to another.
